New Potential Competitor Could Measure Audio to Generate Ratings Data
Competition is always good in the audience measurement field. You have probably heard of Nielsen Ratings for television. They recently bought Arbitron which measured radio and re-named the company as Nielsen Audio. Nielsen already has a TV measurement competitor, comSCORE (Rentrak), so if Kantar enters the audio field in the US, this will be huge […]
Major Advance in Ratings for Local Radio Internet Streams
This is one of the biggest advances in the measurement of online radio audio since radio ratings began over 50 years ago. From Inside Radio: “Buying online radio in local markets is now easier, courtesy of media buying and selling platform STRATA…audiences can be targeted geographically and by demographic, including age and gender…across 278 local […]
AdAge says Yahoo to Let Brands Fact-Check Its Viewability, Fraud Numbers
Ad Age magazine reports: “The move to third-party verification brings more transparency to the issues of ad viewability and ad fraud. By addressing advertisers’ concerns over whether real people — as opposed to non-human bots created to mimic a site visit in order to juice traffic stats and ad revenue — are actually seeing their […]
FTC: No, Agencies Can’t Ask Staffers to Casually Tweet Nice Things About Clients
From AdWeek Magazine, a cautionary tale about disclosure in social media: “As brands push their messages through social media platforms like Twitter, the Federal Trade Commission is reminding marketers they need to disclose any bias on their promotional materials—even if they only have 140 characters to do so. Last week, the FTC and Deutsch L.A. reached a […]
Click Fraud in Advertising
From Media Life Magazine, “…the two biggest issues facing the online advertising market today, and they are inextricably linked: viewability and fraud.” Details here. […]
Can You Really Trust the Impressions Advertising That You Are Paying For?
AppNexus, the industry’s uber-exchange…today, as much as 30 to 40% of the total impression volume flowing through AppNexus is impossible to verify. Not necessarily fraud, but not not-fraud. Complete article from Ad Exchanger here. […]
What is Terrestrial Radio Afraid Of?
According to RAIN NEWS, Nielsen Audio (who recently bought the Arbitron Ratings Company) has already developed the app to deliver streaming radio ratings. “Broadcasters as a group might not be eager to widen the competitve field by introducing integrated metrics that allow ad buyers to agnostically build campaigns on both sides of the fence.” So, […]
Ever Wonder How Much Fraud There Is In Digital Marketing?
Article from ClickZ: MRC to Issue Guidelines for Non-Human Traffic. Read the article here. […]
Catching Another Case of Media Vendor Unfairness
This can happen in any market (and does): “jam and cram” scheduling of commercials. Because we ask for all of our clients’ commercial spot times in advance of airing in all markets, we can catch these careless or “unintentional” blunders before they bill and get the spots more evenly spaced or moved. If the program […]
See what media advertising vendors do to their own clients here. […]