Category: Facebook

Facebook Becoming More Granular with Enhanced Abilities for Marketers

One of the great advantages that digital media has over traditional media is the ability to target specific audiences right down to the zip code level. Adweek reveals new features for Live, Watch Party and Creator Studio here that takes engagement to a new level. […]

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Facebook Now Giving Guarantees for Advertisers

This is good news for the advertising industry using¬†Media Ratings Counsel (MRC) criteria. Details here. […]

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Facebook now reaching 1 Billion (not a typo) for Advertising

Audience reach for advertisers continues to build for Facebook. In many respects, Facebook is becoming the new broadcast TV. Details here. […]

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Facebook Admits to Inflated Viewing Times

Issues for Facebook in terms of advertiser metrics reporting. Social network gave advertisers overestimated averages of viewing times because it only counted any video watched for at least three seconds. Details here. […]

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Facebook Is Becoming the Next Television Screen

Soon you will be able to buy TV commercials in LIVE feeds on Facebook! Ad Age Magazine reports the details here. The ads are eligible to appear five minutes into a broadcast, and they last up to 15 seconds or shorter, according to one agency executive, who has discussed the ads with Facebook. […]

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Nielsen Research for Facebook Shows It Now Edges TV in Reaching Millennials, Hispanics

Advertising Age Magazine says the “wide-ranging study using Nielsen’s Homescan panel of consumers and audience-measurement tools shows buying Facebook alone now reaches more of each group than running ads on the 10 most watched TV networks combined…” Details here. […]

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Facebook to Sell 100% In-View Ads, Let Brands Fact-Check Video Ad Views

From AdAge.com, but there is a problem: “The lack of a time limit could water down the option’s value to advertisers”…details here […]

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