Category: Pandora

Pandora for Podcasters Lets Creators Submit Their Shows

If you are looking for a quick way to educate your customers with minimum hassle, and to be heard on a large platform, Pandora now allows creators to submit their own shows. As first reported by RAINNEWS, Pandora has launched a new self-service dashboard for podcast creators to submit their shows to its platform. The […]

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How PANDORA Is Changing Audio Advertising

From the Mark Ramsey Media Blog: Lizzie Widhelm is Pandora’s Senior Vice President of Ad Product Sales & Strategy where she spearheads the team that brings advertising products to life and to market. At this Q&A from hivio, the audio future festival, Lizzie talks about the evolving Pandora platform and how it’s changing its sales strategy to meet […]

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Is PANDORA Beginning to Slip to the Competition?

AdAge reports Pandora had 81.1 million users at the end of 2015, a decline of 400,000 from the year before. On-demand streaming services Spotify and Apple Music both added millions of customers over that span.” Is PANDORA beginning to have some serious retention problems in light of new competition? Details here. […]

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PANDORA Believes in TV

From Kurt Hanson’s RAIN News: “With no fanfare or PR announcement behind it, leading online radio service Pandora has apparently launched a major TV spot schedule…details here. […]

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PANDORA Opens 37th Local US Sales Office

How big is PANDORA getting? From Tom Taylor NOW: Pandora opens a highly-visible sales office in downtown Minneapolis. It’s leasing a 5,000-square foot space in “the city’s most recognizable office tower, the IDS Center,” says the Star-Tribune. The paper also has the local color, about what started out as a “small local sales team” in the Twin […]

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PANDORA Has New Competition for Ad Dollars

Just announced from RAIN Daily Digest: “Spotify today announced the launch of a geo-targeted advertising platform for its ad-supported freemium service level. The initial rollout includes the top 15 listening markets. Launch partner Triton Digital provides verification metrics through its Webcast Local Metrics product. We spoke to Spotify ad exec Brian Benedik.” Details here. We are following this […]

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What Is Radio Afraid Of?

This article shows how upset terrestrial radio stations are about how PANDORA is taking audience share and revenue from them. Even though this story talks about STRATA changing its ranker display system, no one can deny the significant audience that PANDORA has. The new ranking system actually highlights how strong PANDORA is as opposed to […]

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PANDORA Continues to Soar

From Kurt Hanson’s RAIN News, “Within the ranking, the best nominal month-over-month success belonged to market leader PANDORA, which dramatically led the top-20 field by gaining…”, Click here to read the article. Large radio group broadcasters such as Clear Channel, CBS, and Cumulus come nowhere close. […]

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6 Times Bigger Listenership than the Largest Radio Group Operator in the USA

Just how big is Pandora in terms of its listenership? Click here to see the chart from Radio and Television Business Report: […]

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PANDORA holding up just fine since launch of Apple iTunes Radio

Read the article here from ONLINEMEDIADAILY. […]

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