Category: Analytics

Facebook Becoming More Granular with Enhanced Abilities for Marketers

One of the great advantages that digital media has over traditional media is the ability to target specific audiences right down to the zip code level. Adweek reveals new features for Live, Watch Party and Creator Studio here that takes engagement to a new level. […]

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Digital Ad Spend Up Nearly 20% in Q2

According to Broadcasting & Cable Magazine, Digital advertising spend increased almost 20% during the second quarter, while traditional advertising remained flat, according to MoffettNathanson Research’s Ad Tracker report. Details here. […]

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Google Says Killing the Cookie Has Consequences

Ad Age Magazine reports some of the effects from the new push on privacy in terms of how the policy affects marketers. Details here. […]

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Nielsen Television Currency Enhancements Set For October 2019

Nielsen continues to improve the accuracy and the reliability of TV ratings and will be including additional data in the ratings numbers that buyers receive. Anytime that a ratings service improves its methodology in the collection of data, it can result in more accurate data. The best strategies today include the merging of traditional advertising […]

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Nashville Now Ranks #8 for Podcasting Audience

According to the ratings firm Nielsen, Nashville,TN is the number 8 market for podcast listening. Nielsen Audio’s Portable People Meter measurement service collected data in the 48 largest radio markets. Read more here. […]

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Nearly Half of TV Viewers Browse Online While Watching Their Favorite Movies and Shows

From eMarketer Daily In 2019…70.1% of the adult population will use a computer or mobile device to browse online while watching either digital video or traditional TV. Learn more here. […]

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Cable News Rankings

From TVNewser, here’s the latest. Imagine being #1 for 200 straight months in anything! Things like this don’t happen by accident. […]

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Nielsen Adds YouTube TV to Local Ratings

This is a big move for Nielsen and will be instrumental in helping media negotiators form better media plans with better measurement metrics. Article here from TVnewsCheck. […]

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Have You Heard Someone Says This About Radio?

Have you heard someone say, “Nobody listens to radio anymore?” This might surprise you, from Radio Ink Magazine. […]

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How Big Is Radio Streaming as a Percentage of All Listening to Broadcast Radio

A new study from Edison Research tells us here. It might surprise you. […]

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