Category: Analytics

New Anti-Tracking Feature

We have all read and seen what seems like countless stories on invasion of privacy, everything from computer hacks to stolen identities. The US Voter Database was the largest data breach to date where 191 million people were affected (December 2015). Even the US Department of Defense was hacked with roughly 200,000 people exposed. It […]

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Retitling on Ratings

AdWeek reports that CBS News has been “Retitling Its Broadcasts a Bit Too Frequently This Summer.” In one sentence, any broadcaster who does not like the ratings of a particular program, such as the 6PM News, can retitle that program for one or as many segments as they like during a ratings period as it […]

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Don’t Trust Your Ad Buy Was Run Properly

Don’t trust that the terms and conditions of your ordered media (the “buy”)  are followed by terrestrial radio or television stations especially if you have a condition on your buy such as, “No competitive spots can run in the same spot set as this client” or “No competitive spots can run inside this program purchased.” […]

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How Much Money Should I Spend on Advertising?

The surest way to overspend on advertising is to not spend enough to do a job properly. It’s like buying a ticket three-quarters of the way to Europe; you have spent some money, but you did not arrive.” – Charlie Mortimer, General Foods Much like a jet that speeds down the runway with all engines […]

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Who Is Listening to What Podcast – Latest Ratings

As the media pie continues to splinter with more consumer choices available than ever before, from audio to video to gaming to social media, Podcast Journal reports that Triton Digital releases its first ever U.S. Podcast Report rankings to show who is listening to what. It’s interesting to note that iHeart Radio does not show up […]

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Facebook Becoming More Granular with Enhanced Abilities for Marketers

One of the great advantages that digital media has over traditional media is the ability to target specific audiences right down to the zip code level. Adweek reveals new features for Live, Watch Party and Creator Studio here that takes engagement to a new level. […]

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Digital Ad Spend Up Nearly 20% in Q2

According to Broadcasting & Cable Magazine, Digital advertising spend increased almost 20% during the second quarter, while traditional advertising remained flat, according to MoffettNathanson Research’s Ad Tracker report. Details here. […]

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Google Says Killing the Cookie Has Consequences

Ad Age Magazine reports some of the effects from the new push on privacy in terms of how the policy affects marketers. Details here. […]

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Nielsen Television Currency Enhancements Set For October 2019

Nielsen continues to improve the accuracy and the reliability of TV ratings and will be including additional data in the ratings numbers that buyers receive. Anytime that a ratings service improves its methodology in the collection of data, it can result in more accurate data. The best strategies today include the merging of traditional advertising […]

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Nashville Now Ranks #8 for Podcasting Audience

According to the ratings firm Nielsen, Nashville,TN is the number 8 market for podcast listening. Nielsen Audio’s Portable People Meter measurement service collected data in the 48 largest radio markets. Read more here. […]

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