Roku Acquires Video Ad Tech From Nielsen

Roku Acquires Video Ad Tech From Nielsen

John Haggard

More good news for accountability in advertising. Ad Exchanger reports that Roku will acquire Nielsen’s Advanced Video Advertising business and Nielsen gets insights on Roku users. Media buyers continue to demand more measurement capability in the digital landscape, and this latest venture is another step in the right direction to identify who sees ads and how often.

Two significant steps in advanced TV happened Monday – one around advancing dynamic ad insertion (DAI) on linear TV and the second around Nielsen’s attempt to overhaul the currency around which all TV ads are transacted.

Full details are here.