Exciting news about a new impending radio format from a legendary programmer who has attracted big audiences over the years. It will be a new way to reach high disposable income earners if you own a business and are an advertiser. News release here. We’ll keep you posted.
Category Archives: Advertising
Cable News Rankings
From TVNewser, here’s the latest. Imagine being #1 for 200 straight months in anything! Things like this don’t happen by accident. Continue Reading
Nielsen Adds YouTube TV to Local Ratings
This is a big move for Nielsen and will be instrumental in helping media negotiators form better media plans with better measurement metrics. Article here from TVnewsCheck. Continue Reading
Have You Heard Someone Says This About Radio?
Have you heard someone say, “Nobody listens to radio anymore?” This might surprise you, from Radio Ink Magazine. Continue Reading
How Big Is Radio Streaming as a Percentage of All Listening to Broadcast Radio
A new study from Edison Research tells us here. It might surprise you. Continue Reading
Streamers Show Strong Ties with Traditional TV
With all of the news about the trending of streaming these days, this article from Nielsen Newswire might surprise you. Continue Reading
Interactive Advertising Bureau Rolls Out Primer On Advanced TV Targeting
Want to learn more about the interactive landscape? Click here for a detailed article from MediaPost. Continue Reading
Online Streaming Continues to Bite Broadcast TV
Media Post reports, “Although Netflix is not ad-supported and has nothing to do with TV marketers, the subscription video service is having a major effect on other networks’ TV advertising, according to a report.” Read how many billions here: Continue Reading
Who Is Watching TV Now?
The advent of digital video has meant that traditional TV is increasingly losing ground to newer media channels. But although broadcast TV is getting long in the tooth, it still remains the top media channel worldwide, when measured by consumption, according to new data from Salesforce. Details here from eMarketer. Continue Reading
Nielsen Ratings Releases Ratings Academy
This is a great resource guide to help better understand the entire ratings process. Consumers have access to more information than ever before, 24 hours a day, 7 days a week. As advertisers and content owners plan and disseminate their messages, it’s important that they have insight into what consumers see, read, hear and where… Continue Reading