Category: Advertising

How to Select an Advertising Agency

Introduction Below are tips on what to look for when choosing an advertising agency. Checklist Most everyone is familiar with checklists. We use them for all aspects of our lives. The best use of checklists is to be sure we don’t leave an important task undone that could end up costing us a lot of […]

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Ad Blocker App for Radio Ads

RAIN News reports that there is a new app that will block radio commercials… […]

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Facebook Becoming More Granular with Enhanced Abilities for Marketers

One of the great advantages that digital media has over traditional media is the ability to target specific audiences right down to the zip code level. Adweek reveals new features for Live, Watch Party and Creator Studio here that takes engagement to a new level. […]

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Digital Ad Spend Up Nearly 20% in Q2

According to Broadcasting & Cable Magazine, Digital advertising spend increased almost 20% during the second quarter, while traditional advertising remained flat, according to MoffettNathanson Research’s Ad Tracker report. Details here. […]

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Google Says Killing the Cookie Has Consequences

Ad Age Magazine reports some of the effects from the new push on privacy in terms of how the policy affects marketers. Details here. […]

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Nielsen Television Currency Enhancements Set For October 2019

Nielsen continues to improve the accuracy and the reliability of TV ratings and will be including additional data in the ratings numbers that buyers receive. Anytime that a ratings service improves its methodology in the collection of data, it can result in more accurate data. The best strategies today include the merging of traditional advertising […]

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TV Ratings on the Rebound for the NFL

Up 26% versus last year for the AFC Chamionship game. Details here. […]

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Legendary Programmer to Debut New Radio Format

Exciting news about a new impending radio format from a legendary programmer who has attracted big audiences over the years. It will be a new way to reach high disposable income earners if you own a business and are an advertiser. News release here. We’ll keep you posted. […]

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Cable News Rankings

From TVNewser, here’s the latest. Imagine being #1 for 200 straight months in anything! Things like this don’t happen by accident. […]

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Nielsen Adds YouTube TV to Local Ratings

This is a big move for Nielsen and will be instrumental in helping media negotiators form better media plans with better measurement metrics. Article here from TVnewsCheck. […]

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