Category: Advertising

Nielsen Television Currency Enhancements Set For October 2019

Nielsen continues to improve the accuracy and the reliability of TV ratings and will be including additional data in the ratings numbers that buyers receive. Anytime that a ratings service improves its methodology in the collection of data, it can result in more accurate data. The best strategies today include the merging of traditional advertising […]

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TV Ratings on the Rebound for the NFL

Up 26% versus last year for the AFC Chamionship game. Details here. […]

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Legendary Programmer to Debut New Radio Format

Exciting news about a new impending radio format from a legendary programmer who has attracted big audiences over the years. It will be a new way to reach high disposable income earners if you own a business and are an advertiser. News release here. We’ll keep you posted. […]

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Cable News Rankings

From TVNewser, here’s the latest. Imagine being #1 for 200 straight months in anything! Things like this don’t happen by accident. […]

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Nielsen Adds YouTube TV to Local Ratings

This is a big move for Nielsen and will be instrumental in helping media negotiators form better media plans with better measurement metrics. Article here from TVnewsCheck. […]

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Have You Heard Someone Says This About Radio?

Have you heard someone say, “Nobody listens to radio anymore?” This might surprise you, from Radio Ink Magazine. […]

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How Big Is Radio Streaming as a Percentage of All Listening to Broadcast Radio

A new study from Edison Research tells us here. It might surprise you. […]

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Streamers Show Strong Ties with Traditional TV

With all of the news about the trending of streaming these days, this article from Nielsen Newswire might surprise you. […]

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Interactive Advertising Bureau Rolls Out Primer On Advanced TV Targeting

Want to learn more about the interactive landscape? Click here for a detailed article from MediaPost. […]

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Online Streaming Continues to Bite Broadcast TV

Media Post reports, “Although Netflix is not ad-supported and has nothing to do with TV marketers, the subscription video service is having a major effect on other networks’ TV advertising, according to a report.” Read how many billions here: […]

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