Ratings Alternative to Nielsen for Measuring YouTube and YouTube TV
Something we have all been wanting for a long time. Broadcasting + Cable Magazine announces a major upgrade to ratings data and an alternative to Nielsen TV Ratings. The new measurement capability from Comscore includes tracking de-duplicated viewing across all devices. Details here. […]
TikTok First
According to MacRumors, TikTok is the first non-Facebook app to reach 3 billion downloads. “Sensor Tower Store Intelligence data reveals that the app, including its Chinese iOS version called Douyin, was the most downloaded and highest-grossing non-game app globally in the first half of 2021, reaching 383 million first-time installs and an estimated $919.2 million […]
Roku Acquires Video Ad Tech From Nielsen
More good news for accountability in advertising. Ad Exchanger reports that Roku will acquire Nielsen’s Advanced Video Advertising business and Nielsen gets insights on Roku users. Media buyers continue to demand more measurement capability in the digital landscape, and this latest venture is another step in the right direction to identify who sees ads and […]
YouTube Gains MRC Accreditation
What is MRC Accreditation? From their website: To secure for the media industry and related users measurement services that are valid, reliable and effective. To evolve and determine minimum disclosure and ethical criteria for media measurement services. To provide and administer an audit system designed to inform users as to whether such measurements are conducted […]
New YouTube
If you missed the earlier announcement, YouTube on Tuesday, November 17, launched a new audio ads platform for advertisers, the latest Digital offering in the audio marketplace. This offering will now compete with Pandora, Spotify, iHeart, and all other audio streaming platforms, giving advertisers even more choices to deliver targeted messages to prospective customers. Digital […]
New Anti-Tracking Feature
We have all read and seen what seems like countless stories on invasion of privacy, everything from computer hacks to stolen identities. The US Voter Database was the largest data breach to date where 191 million people were affected (December 2015). Even the US Department of Defense was hacked with roughly 200,000 people exposed. It […]
Retitling on Ratings
AdWeek reports that CBS News has been “Retitling Its Broadcasts a Bit Too Frequently This Summer.” In one sentence, any broadcaster who does not like the ratings of a particular program, such as the 6PM News, can retitle that program for one or as many segments as they like during a ratings period as it […]
Facebook to Face Audit on Brand Safety Controls
All advertisers, no matter what media is chosen for the ad campaign, are concerned about the environment in which their ads run in terms of where the ads appear and if there can be any implied link between the content of what is posted versus the ad itself. No advertiser wants to be labeled, libeled, […]
Don’t Trust Your Ad Buy Was Run Properly
Don’t trust that the terms and conditions of your ordered media (the “buy”) are followed by terrestrial radio or television stations especially if you have a condition on your buy such as, “No competitive spots can run in the same spot set as this client” or “No competitive spots can run inside this program purchased.” […]
How Much Money Should I Spend on Advertising?
The surest way to overspend on advertising is to not spend enough to do a job properly. It’s like buying a ticket three-quarters of the way to Europe; you have spent some money, but you did not arrive.” – Charlie Mortimer, General Foods Much like a jet that speeds down the runway with all engines […]