Retitling on Ratings
AdWeek reports that CBS News has been “Retitling Its Broadcasts a Bit Too Frequently This Summer.” In one sentence, any broadcaster who does not like the ratings of a particular program, such as the 6PM News, can retitle that program for one or as many segments as they like during a ratings period as it […]
Facebook to Face Audit on Brand Safety Controls
All advertisers, no matter what media is chosen for the ad campaign, are concerned about the environment in which their ads run in terms of where the ads appear and if there can be any implied link between the content of what is posted versus the ad itself. No advertiser wants to be labeled, libeled, […]
Don’t Trust Your Ad Buy Was Run Properly
Don’t trust that the terms and conditions of your ordered media (the “buy”) are followed by terrestrial radio or television stations especially if you have a condition on your buy such as, “No competitive spots can run in the same spot set as this client” or “No competitive spots can run inside this program purchased.” […]
How Much Money Should I Spend on Advertising?
The surest way to overspend on advertising is to not spend enough to do a job properly. It’s like buying a ticket three-quarters of the way to Europe; you have spent some money, but you did not arrive.” – Charlie Mortimer, General Foods Much like a jet that speeds down the runway with all engines […]
Who Is Listening to What Podcast – Latest Ratings
As the media pie continues to splinter with more consumer choices available than ever before, from audio to video to gaming to social media, Podcast Journal reports that Triton Digital releases its first ever U.S. Podcast Report rankings to show who is listening to what. It’s interesting to note that iHeart Radio does not show up […]
How to Select an Advertising Agency
Introduction Below are tips on what to look for when choosing an advertising agency. Checklist Most everyone is familiar with checklists. We use them for all aspects of our lives. The best use of checklists is to be sure we don’t leave an important task undone that could end up costing us a lot of […]
Ad Blocker App for Radio Ads
RAIN News reports that there is a new app that will block radio commercials… […]
Facebook Becoming More Granular with Enhanced Abilities for Marketers
One of the great advantages that digital media has over traditional media is the ability to target specific audiences right down to the zip code level. Adweek reveals new features for Live, Watch Party and Creator Studio here that takes engagement to a new level. […]
Digital Ad Spend Up Nearly 20% in Q2
According to Broadcasting & Cable Magazine, Digital advertising spend increased almost 20% during the second quarter, while traditional advertising remained flat, according to MoffettNathanson Research’s Ad Tracker report. Details here. […]
Google Says Killing the Cookie Has Consequences
Ad Age Magazine reports some of the effects from the new push on privacy in terms of how the policy affects marketers. Details here. […]