Share of Ear (Audio) for 2024 Report Spells Good News
RadioInk Magazine reports an Edison Research study which said, “Radio continues to dominate ad-supported audio listening, whether at work, home, or in the car – even among Millennials and Gen Z. Edison Research’s full Share of Ear results for 2024 show nearly 90% of ad-supported in-car audio listening belongs to AM/FM.” In addition, Edison reports, […]
New Federal Rules Allow Geo-Targeting for Radio Stations
More good news for advertisers has been announced with the ability to target specific zip code or zone regions using broadcast radio. Radio Ink reported that final approval has been by the Federal Communications Commission (the FCC order can be read here) to “Allow FM Radio Stations to Customize and Differentiate Content Reaching Different Portions […]
AM/FM radio’s share of total audio listening continues to erode, dropping to 36%
This article from Radio Ink, published on January 3, 2025, reviews the current landscape of all audio listening including radio AM/FM. The FCC opens the Audio Marketplace segment by recognizing terrestrial AM, FM, and low-power FM broadcasters as the “mainstay” of audio programming. As of March 2024, there were 17,370 licensed terrestrial stations in the […]