New Federal Rules Allow Geo-Targeting for Radio Stations
More good news for advertisers has been announced with the ability to target specific zip code or zone regions using broadcast radio. Radio Ink reported that final approval has been by the Federal Communications Commission (the FCC order can be read here) to “Allow FM Radio Stations to Customize and Differentiate Content Reaching Different Portions […]
New Anti-Tracking Feature
We have all read and seen what seems like countless stories on invasion of privacy, everything from computer hacks to stolen identities. The US Voter Database was the largest data breach to date where 191 million people were affected (December 2015). Even the US Department of Defense was hacked with roughly 200,000 people exposed. It […]
Facebook to Face Audit on Brand Safety Controls
All advertisers, no matter what media is chosen for the ad campaign, are concerned about the environment in which their ads run in terms of where the ads appear and if there can be any implied link between the content of what is posted versus the ad itself. No advertiser wants to be labeled, libeled, […]
How Much Money Should I Spend on Advertising?
The surest way to overspend on advertising is to not spend enough to do a job properly. It’s like buying a ticket three-quarters of the way to Europe; you have spent some money, but you did not arrive.” – Charlie Mortimer, General Foods Much like a jet that speeds down the runway with all engines […]
How to Select an Advertising Agency
Introduction Below are tips on what to look for when choosing an advertising agency. Checklist Most everyone is familiar with checklists. We use them for all aspects of our lives. The best use of checklists is to be sure we don’t leave an important task undone that could end up costing us a lot of […]
Ad Blocker App for Radio Ads
RAIN News reports that there is a new app that will block radio commercials… […]
Digital Ad Spend Up Nearly 20% in Q2
According to Broadcasting & Cable Magazine, Digital advertising spend increased almost 20% during the second quarter, while traditional advertising remained flat, according to MoffettNathanson Research’s Ad Tracker report. Details here. […]
Google Says Killing the Cookie Has Consequences
Ad Age Magazine reports some of the effects from the new push on privacy in terms of how the policy affects marketers. Details here. […]
Legendary Programmer to Debut New Radio Format
Exciting news about a new impending radio format from a legendary programmer who has attracted big audiences over the years. It will be a new way to reach high disposable income earners if you own a business and are an advertiser. News release here. We’ll keep you posted. […]
YouTube Growing Fast in the Living Room
YouTube is fast becoming the second, and perhaps soon to be, the first TV screen of choice. Ad Age Magazine spills the details here. […]