Category: Marketing

Snapchat Changes the Way They Do Business with New Searchbar

Snapchat’s changes will make it easier for brands and publishers to promote themselves. Details here. […]

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Facebook now reaching 1 Billion (not a typo) for Advertising

Audience reach for advertisers continues to build for Facebook. In many respects, Facebook is becoming the new broadcast TV. Details here. […]

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Facebook and Google Dominate ‘Top Smartphone Apps of 2016’ List, While Apple Music Ranks 9th

Smartphone Apps – The Most Popular List A new trend study published by Nielsen this week looks into the top smartphone apps of 2016, as well as the operating systems that the apps were downloaded on. MacRumors reports details here. […]

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Facebook Is Becoming the Next Television Screen

Soon you will be able to buy TV commercials in LIVE feeds on Facebook! Ad Age Magazine reports the details here. The ads are eligible to appear five minutes into a broadcast, and they last up to 15 seconds or shorter, according to one agency executive, who has discussed the ads with Facebook. […]

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NBA Teams to Sell Ad Space on Jerseys

Advertisers are always trying to find another way to expose their messages, and vendors are always trying to figure out ways to capture new advertising markets. Now, according to Ad Age Magazine, the NBA is getting ready to do just that. In a move that is expected to generate millions of dollars in ancillary revenue, […]

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New App to Reach Kids

And could be a way to reach a new market. Details here. […]

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Radio Ratings Are Up

Comparing old measurement technology to new measurement technology, Inside Radio has the details here. […]

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Biggest Thing to Hit Radio in 50+ Years for Buyers

Reported by RAIN Reports about a week ago, Nielsen formally launches streaming ratings service for terrestrial webcasts. This gives media buyers another tool to reach verified audience levels. Details here: […]

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Is PANDORA Beginning to Slip to the Competition?

AdAge reports Pandora had 81.1 million users at the end of 2015, a decline of 400,000 from the year before. On-demand streaming services Spotify and Apple Music both added millions of customers over that span.” Is PANDORA beginning to have some serious retention problems in light of new competition? Details here. […]

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Spotify Becoming a Major Player in Reaching Ad-Supported Targeted Audience

RAIN News reports that “Over 100 new segments are being brought to the U.S. advertising market, many of them sharpened by Spotify’s first-party data collection of listener behavior…” This means that we can target more than just age, income, sex, and geographic areas for more precise ad results and less waste in spending to reach […]

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