Category: Marketing

NBA Teams to Sell Ad Space on Jerseys

Advertisers are always trying to find another way to expose their messages, and vendors are always trying to figure out ways to capture new advertising markets. Now, according to Ad Age Magazine, the NBA is getting ready to do just that. In a move that is expected to generate millions of dollars in ancillary revenue, […]

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New App to Reach Kids

And could be a way to reach a new market. Details here. […]

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Radio Ratings Are Up

Comparing old measurement technology to new measurement technology, Inside Radio has the details here. […]

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Biggest Thing to Hit Radio in 50+ Years for Buyers

Reported by RAIN Reports about a week ago, Nielsen formally launches streaming ratings service for terrestrial webcasts. This gives media buyers another tool to reach verified audience levels. Details here: […]

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Is PANDORA Beginning to Slip to the Competition?

AdAge reports Pandora had 81.1 million users at the end of 2015, a decline of 400,000 from the year before. On-demand streaming services Spotify and Apple Music both added millions of customers over that span.” Is PANDORA beginning to have some serious retention problems in light of new competition? Details here. […]

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Spotify Becoming a Major Player in Reaching Ad-Supported Targeted Audience

RAIN News reports that “Over 100 new segments are being brought to the U.S. advertising market, many of them sharpened by Spotify’s first-party data collection of listener behavior…” This means that we can target more than just age, income, sex, and geographic areas for more precise ad results and less waste in spending to reach […]

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Color Meaning and Symbolism: How To Use The Power of Color in Your Branding

From DesignSchool.canva.com. See how important the choice of color is in your branding and advertising. “A brand’s logo and visual identity will comprise a number of visual cues, such as shapes, symbols, number, and words. But the number one visual component that people remember most is color…” Details here. […]

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Nielsen Research for Facebook Shows It Now Edges TV in Reaching Millennials, Hispanics

Advertising Age Magazine says the “wide-ranging study using Nielsen’s Homescan panel of consumers and audience-measurement tools shows buying Facebook alone now reaches more of each group than running ads on the 10 most watched TV networks combined…” Details here. […]

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Facebook to Sell 100% In-View Ads, Let Brands Fact-Check Video Ad Views

From AdAge.com, but there is a problem: “The lack of a time limit could water down the option’s value to advertisers”…details here […]

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PANDORA Believes in TV

From Kurt Hanson’s RAIN News: “With no fanfare or PR announcement behind it, leading online radio service Pandora has apparently launched a major TV spot schedule…details here. […]

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