Category: Marketing

AdAge says Yahoo to Let Brands Fact-Check Its Viewability, Fraud Numbers

Ad Age magazine reports: “The move to third-party verification brings more transparency to the issues of ad viewability and ad fraud. By addressing advertisers’ concerns over whether real people — as opposed to non-human bots created to mimic a site visit in order to juice traffic stats and ad revenue — are actually seeing their […]

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What a YouTube Celeb Pulls In

This is an amazing amount of cash being earned! Could this be a better way to reach consumers than traditional media like radio or TV? Ad Age Magazine tells the story here. […]

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How Much Longer Will Terrestrial Radio Be Around?

Record high stream listening in March led by Pandora and Spotify. More and more, listeners are grabbling what they want, when they want, where they want, and how they want…as opposed to be controlled by mass radio feeding them. Details here. […]

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The 10 Super Bowl XLIX Brands That Grew the Most in Fans, Followers and Likes

From Ad Age Magazine: Ad Age worked with ListenFirst, a New York social-analytics and strategy shop, to examine the growth, from kick-off through Tuesday, in Facebook likes, Twitter followers, Instagram followers and YouTube subscribers for the big brands that ran national Super Bowl ads…Victoria’s Secret Was the Big Winner on Instagram; Bud Ruled on YouTube. Details here. […]

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Obama Agreed to Do Interviews with Three YouTube Stars

This comes from Jerry Del Colliano, publisher of Inside Music Media. No matter what your politics are, the point here is how to use social media to get your message out. From Jerry’s publication on 1/23/15: “Obama agreed to do interviews with three YouTube stars who you probably never heard of – GloZell Green https://www.youtube.com/watch?v=nn22mn_HwgU […]

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Why is iHeart Radio not growing? And why is Cumulus down 22%? And CBS? (according to Edison Research)

Clearly, online streaming is not working for terrestrial radio group operators, at least not for iHeart (formerly known as Clear Channel), Cumulus, and CBS. Here is an article from The Infinite Dial, Thoughts on Internet Radio metrics, from Larry Rosin of Edison Research. Click here. Highlights and quotes from the article: So the question is: “Why?” It […]

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Top Brand Tweets of 2014

According to AdAge Magazine, here are the top brand tweets of 2014. Details here. […]

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CEO Scolds the Wireless Industry, Makes Market Share Grab

If you are looking for ideas to increase your market share, here is what one CEO is doing to grab market share in the wireless industry, from MacRumors.com: “”Can you imagine your gas station siphoning unused gas from your car each month? The US wireless industry is even worse,” said John Legere, president and CEO […]

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Broadcast Wins a Battle Over Ad Skipping

From Media Life Magazine, “Dish suspending AutoHop on CBS stations and networks.” This is good news for broadcasters and for advertisers. Details here. […]

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PANDORA Has New Competition for Ad Dollars

Just announced from RAIN Daily Digest: “Spotify today announced the launch of a geo-targeted advertising platform for its ad-supported freemium service level. The initial rollout includes the top 15 listening markets. Launch partner Triton Digital provides verification metrics through its Webcast Local Metrics product. We spoke to Spotify ad exec Brian Benedik.” Details here. We are following this […]

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