Category: Marketing | Page 5 | Revenue Developers / Media Negotiator, LLC

Author: John Haggard
Date: May 13, 2014
Categories: Advertising, Analytics, Audit, Marketing, Media Negotiation

Unfair

See what media advertising vendors do to their own clients here. […]

Author: John Haggard
Date: April 7, 2014
Categories: Advertising, Analytics, Audit, Marketing

Advertisers Spend More on Facebook but Twitter Performs Better

From the Wall Street Journal’s Digits Tech News & Analysis, read details here. […]

Author: John Haggard
Date: March 31, 2014
Categories: Advertising, Analytics, Audit, Marketing, Media Negotiation, On-Line Advertising, Ratings, Web Statistics

Rating Council Lifts Lid On ‘Viewability,’ Establishes Common Online Ad Currency

From MediaDaily News, this is a significant advance in what establishes viewable impressions for the purpose of media buying. Read the article here. […]

Author: John Haggard
Date: March 29, 2014
Categories: Advertising, Business Advice, Marketing

How Apple Does It

The communications coach for the world most admired brands, Carmine Gallo, author of 7 business books including the international bestseller The Presentation Secrets of Steve Jobs, the award-winning The Innovation Secrets of Steve Jobs and The Apple Experience, the first book to look behind the scenes at the world’s most successful retail store. Read how Apple does […]

Author: John Haggard
Date: March 8, 2014
Categories: Advertising, Marketing, On-Line Advertising

Apple Bringing Full-Screen Video iAds to Mobile

From Advertising Age Magazine. Click here to read what an impact this will be on selling products! […]

Author: John Haggard
Date: March 4, 2014
Categories: Advertising, Analytics, Audit, Marketing, On-Line Advertising

Big News! Internet Radio Has New Ratings Service MRC-Accredited

Terrestrial radio has a newly official ratings competitor on the local level: Internet radio. We’ve been waiting for it, and now it’s here! Details for a newly MRC-accredited new ratings service detailed in RAIN NEWS: http://rainnews.com/triton-digitals-local-webcast-ratings-receive-media-rating-council-accreditation/ […]

Author: John Haggard
Date: February 12, 2014
Categories: Advertising, Marketing, On-Line Advertising, Television Advertising, TV Viewing

Viewers Don’t Like Celebrity Endorsements

As more and more celebrities’ images get into more and more trouble, no wonder viewers don’t want to see their endorsements. Article from ADWEEK here. […]

Author: John Haggard
Date: January 18, 2014
Categories: Advertising, Analytics, Marketing, On-Line Advertising, Pandora, Ratings, Trends

PANDORA Continues to Soar

From Kurt Hanson’s RAIN News, “Within the ranking, the best nominal month-over-month success belonged to market leader PANDORA, which dramatically led the top-20 field by gaining…”, Click here to read the article. Large radio group broadcasters such as Clear Channel, CBS, and Cumulus come nowhere close. […]