YouTube Gains MRC Accreditation
What is MRC Accreditation? From their website: To secure for the media industry and related users measurement services that are valid, reliable and effective. To evolve and determine minimum disclosure and ethical criteria for media measurement services. To provide and administer an audit system designed to inform users as to whether such measurements are conducted […]
Nielsen Television Currency Enhancements Set For October 2019
Nielsen continues to improve the accuracy and the reliability of TV ratings and will be including additional data in the ratings numbers that buyers receive. Anytime that a ratings service improves its methodology in the collection of data, it can result in more accurate data. The best strategies today include the merging of traditional advertising […]
TV Ratings on the Rebound for the NFL
Up 26% versus last year for the AFC Chamionship game. Details here. […]
Nielsen Ratings Releases Ratings Academy
This is a great resource guide to help better understand the entire ratings process. Consumers have access to more information than ever before, 24 hours a day, 7 days a week. As advertisers and content owners plan and disseminate their messages, it’s important that they have insight into what consumers see, read, hear and where […]
Twitter Jumps In and Offers Advertiser Guarantees on Delivery
More and more, advertisers want proof that they money that they spend is actually being delivered and viewed. Twitter now offers advertiser guarantees like television, a good move for buyers of media. Twitter has been working closely with Dentsu Aegis Network to develop its first guaranteed ad product, which lets brands order a set amount […]
Facebook Now Giving Guarantees for Advertisers
This is good news for the advertising industry using Media Ratings Counsel (MRC) criteria. Details here. […]
How PANDORA Is Changing Audio Advertising
From the Mark Ramsey Media Blog: Lizzie Widhelm is Pandora’s Senior Vice President of Ad Product Sales & Strategy where she spearheads the team that brings advertising products to life and to market. At this Q&A from hivio, the audio future festival, Lizzie talks about the evolving Pandora platform and how it’s changing its sales strategy to meet […]
Evolutionary Ratings Measurement On the Way
This could be a major breakthrough for the ability of media buyers to get access to rich media ratings and data to enable even better negotiations and selection of media for their clients. From the July 22, 2016 edition of Tom Taylor Now: “Groundbreaking new audio measurement solution” from Shazam doesn’t require encoding. iHeart’s supporting […]
Build It and They Will Come – TV Ratings Soar
I’ve been saying for a long time, as have a lot of people, that consumers want good content in media. They want to feel that they have invested their time as opposed to wasting their time. Media choices continue to proliferate, and some say the fragmentation makes each individual media outlet less effective or less […]
New Potential Competitor Could Measure Audio to Generate Ratings Data
Competition is always good in the audience measurement field. You have probably heard of Nielsen Ratings for television. They recently bought Arbitron which measured radio and re-named the company as Nielsen Audio. Nielsen already has a TV measurement competitor, comSCORE (Rentrak), so if Kantar enters the audio field in the US, this will be huge […]