Up 26% versus last year for the AFC Chamionship game. Details here.
Category Archives: Ratings
Nielsen Ratings Releases Ratings Academy
This is a great resource guide to help better understand the entire ratings process. Consumers have access to more information than ever before, 24 hours a day, 7 days a week. As advertisers and content owners plan and disseminate their messages, it’s important that they have insight into what consumers see, read, hear and where… Continue Reading
Twitter Jumps In and Offers Advertiser Guarantees on Delivery
More and more, advertisers want proof that they money that they spend is actually being delivered and viewed. Twitter now offers advertiser guarantees like television, a good move for buyers of media. Twitter has been working closely with Dentsu Aegis Network to develop its first guaranteed ad product, which lets brands order a set amount… Continue Reading
Facebook Now Giving Guarantees for Advertisers
This is good news for the advertising industry using Media Ratings Counsel (MRC) criteria. Details here. Continue Reading
How PANDORA Is Changing Audio Advertising
From the Mark Ramsey Media Blog: Lizzie Widhelm is Pandora’s Senior Vice President of Ad Product Sales & Strategy where she spearheads the team that brings advertising products to life and to market. At this Q&A from hivio, the audio future festival, Lizzie talks about the evolving Pandora platform and how it’s changing its sales strategy to meet… Continue Reading
Evolutionary Ratings Measurement On the Way
This could be a major breakthrough for the ability of media buyers to get access to rich media ratings and data to enable even better negotations and selection of media for their clients. From the July 22, 2016 edition of Tom Taylor Now: “Groundbreaking new audio measurement solution” from Shazam doesn’t require encoding. iHeart’s supporting… Continue Reading
Build It and They Will Come – TV Ratings Soar
I’ve been saying for a long time, as have a lot of people, that consumers want good content in media. They want to feel that they have invested their time as opposed to wasting their time. Media choices continue to proliferate, and some say the fragmentation makes each individual media outlet less effective or less… Continue Reading
New Potential Competitor Could Measure Audio to Generate Ratings Data
Competition is always good in the audience measurement field. You have probably heard of Nielsen Ratings for television. They recently bought Arbitron which measured radio and re-named the company as Nielsen Audio. Nielsen already has a TV measurement competitor, comSCORE (Rentrak), so if Kantar enters the audio field in the US, this will be huge… Continue Reading
Radio Ratings Are Up
Comparing old measurement technology to new measurement technology, Inside Radio has the details here. Continue Reading
Biggest Thing to Hit Radio in 50+ Years for Buyers
Reported by RAIN Reports about a week ago, Nielsen formally launches streaming ratings service for terrestrial webcasts. This gives media buyers another tool to reach verified audience levels. Details here: Continue Reading