Nielsen To Reduce Time Spent Listening for Ratings
Reducing Time Required to Listen Nielsen is proposing to reduce the amount of time that is required for a listener to be listening to a radio station (in conjunction with streaming audio listenership for a station) in order to be picked up as listenership in the determination of ratings/impressions. This would be down from the […]
Nielsen Ratings Predicts 2024 Presidential Election
To our knowledge, never before has Nielsen publicly released projections on who would likely win a Presidential race based on who watched the Republican National Convention versus who watched the Democrat National Convention. It’s well-known by now that the Democratic National Convention attracted 15% more Americans than the Republican National Convention, but a special Nielsen […]
Ratings Alternative to Nielsen for Measuring YouTube and YouTube TV
Something we have all been wanting for a long time. Broadcasting + Cable Magazine announces a major upgrade to ratings data and an alternative to Nielsen TV Ratings. The new measurement capability from Comscore includes tracking de-duplicated viewing across all devices. Details here. […]
YouTube Gains MRC Accreditation
What is MRC Accreditation? From their website: To secure for the media industry and related users measurement services that are valid, reliable and effective. To evolve and determine minimum disclosure and ethical criteria for media measurement services. To provide and administer an audit system designed to inform users as to whether such measurements are conducted […]
Nielsen Television Currency Enhancements Set For October 2019
Nielsen continues to improve the accuracy and the reliability of TV ratings and will be including additional data in the ratings numbers that buyers receive. Anytime that a ratings service improves its methodology in the collection of data, it can result in more accurate data. The best strategies today include the merging of traditional advertising […]
TV Ratings on the Rebound for the NFL
Up 26% versus last year for the AFC Chamionship game. Details here. […]
Nielsen Ratings Releases Ratings Academy
This is a great resource guide to help better understand the entire ratings process. Consumers have access to more information than ever before, 24 hours a day, 7 days a week. As advertisers and content owners plan and disseminate their messages, it’s important that they have insight into what consumers see, read, hear and where […]
Twitter Jumps In and Offers Advertiser Guarantees on Delivery
More and more, advertisers want proof that they money that they spend is actually being delivered and viewed. Twitter now offers advertiser guarantees like television, a good move for buyers of media. Twitter has been working closely with Dentsu Aegis Network to develop its first guaranteed ad product, which lets brands order a set amount […]
Facebook Now Giving Guarantees for Advertisers
This is good news for the advertising industry using Media Ratings Counsel (MRC) criteria. Details here. […]
How PANDORA Is Changing Audio Advertising
From the Mark Ramsey Media Blog: Lizzie Widhelm is Pandora’s Senior Vice President of Ad Product Sales & Strategy where she spearheads the team that brings advertising products to life and to market. At this Q&A from hivio, the audio future festival, Lizzie talks about the evolving Pandora platform and how it’s changing its sales strategy to meet […]