What is Terrestrial Radio Afraid Of?
According to RAIN NEWS, Nielsen Audio (who recently bought the Arbitron Ratings Company) has already developed the app to deliver streaming radio ratings. “Broadcasters as a group might not be eager to widen the competitve field by introducing integrated metrics that allow ad buyers to agnostically build campaigns on both sides of the fence.” So, […]
Catching Another Case of Media Vendor Unfairness
This can happen in any market (and does): “jam and cram” scheduling of commercials. Because we ask for all of our clients’ commercial spot times in advance of airing in all markets, we can catch these careless or “unintentional” blunders before they bill and get the spots more evenly spaced or moved. If the program […]
Rating Council Lifts Lid On ‘Viewability,’ Establishes Common Online Ad Currency
From MediaDaily News, this is a significant advance in what establishes viewable impressions for the purpose of media buying. Read the article here. […]
How to Know if a Make-Good Media Offer is Fair to You
When commercials are ordered to run across across varied platforms like TV, Radio, Cable, Online Audio or Video, invariably some commercials will not run as originally ordered. This can happen due to a variety of issues including technical glitches, or even more likely, your commercial being “bumped out (pre-empted)” for an advertiser who is willing […]
PANDORA Continues to Soar
From Kurt Hanson’s RAIN News, “Within the ranking, the best nominal month-over-month success belonged to market leader PANDORA, which dramatically led the top-20 field by gaining…”, Click here to read the article. Large radio group broadcasters such as Clear Channel, CBS, and Cumulus come nowhere close. […]
6 Times Bigger Listenership than the Largest Radio Group Operator in the USA
Just how big is Pandora in terms of its listenership? Click here to see the chart from Radio and Television Business Report: […]
Major Television Outlet at First Denies and Then Admits Under-Delivery is Owed
After first denying and sending us reports from “their” system, this outlet admits within one day that under-delivery actually IS owed to our client for their outlet’s failure to achieve at least a 90% delivery in rating points/impressions on a recent schedule that we bought. Our audit showed they owed. Never take a vendor’s word […]
Are You Buying Pandora Internet Radio?
If not, you should be. No matter what Pandora playlist or Pandora radio station listeners choose to make up to serve what they want to hear and when they want to hear it, your commercial runs across all platforms of all listeners for the geo-targeted area you want and for the age group that you […]
Are Your Media Buys Being Frozen?
Are your buys being frozen? Once you or your buyer places a media schedule, especially on television, there may be make-goods offered for preemptions especially in high demand areas such as news and if special events such as The Olympics, NCAA March Madness, and other events impact the availability of inventory. Some of those make-goods […]
Funny TV Ads Don’t Sell Better Than Unfunny Ones — And Can Even Sell Worse, BUT…
From Ad & Marketing News in Ad Age Magazine, click here to find out what being funny in commercials does and doesn’t do. […]