What is Terrestrial Radio Afraid Of?

What is Terrestrial Radio Afraid Of?

John Haggard

According to RAIN NEWS, Nielsen Audio (who recently bought the Arbitron Ratings Company) has already developed the app to deliver streaming radio ratings. “Broadcasters as a group might not be eager to widen the competitve field by introducing integrated metrics that allow ad buyers to agnostically build campaigns on both sides of the fence.” So, what is terrestrial radio afraid of?¬†Read the details here.