Can You Really Trust the Impressions Advertising That You Are Paying For?

Can You Really Trust the Impressions Advertising That You Are Paying For?

John Haggard

AppNexus, the industry’s uber-exchange…today, as much as 30 to 40% of the total impression volume flowing through AppNexus is impossible to verify. Not necessarily fraud, but not not-fraud. Complete article from Ad Exchanger here.