Category: Opinion

Top Ten Most Liked New Commercials, 2012 (YTD), from Nielsen

Some of the year’s most-liked TV ads might surprise you! Click here to see Nielsen’s lists of most-liked ads and product integrations of 2012. […]

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Look at the Ratings for Brand Perception

Brand Index is a site that tracks public perception of thousands of brands across the world each every day. If you ever wondered what causes ratings to rise and fall, and how brands recover, this site is for you. Click here to view. […]

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Art of the Super Bowl Ad: Father of Super Bowl Spots

From Ad Age Magazine, watch this video on the Father of Super Bowl spots. What you hear might amaze you. Click here. […]

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The Danger of Self-Reference Criterion

One of the biggest problems in all marketing campaigns is failing to get ourselves OUT of the way and allowing our opinions to unduly influence our thought processes. In the marketing arena, self-reference criterion is using one’s own opinion and experiences to project how others will react to a commercial or marketing campaign. This is […]

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