Category: Marketing

Legendary Programmer to Debut New Radio Format

Exciting news about a new impending radio format from a legendary programmer who has attracted big audiences over the years. It will be a new way to reach high disposable income earners if you own a business and are an advertiser. News release here. We’ll keep you posted. […]

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YouTube Growing Fast in the Living Room

YouTube is fast becoming the second, and perhaps soon to be, the first TV screen of choice. Ad Age Magazine spills the details here. […]

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Twitter Jumps In and Offers Advertiser Guarantees on Delivery

More and more, advertisers want proof that they money that they spend is actually being delivered and viewed. Twitter now offers advertiser guarantees like television, a good move for buyers of media. Twitter has been working closely with Dentsu Aegis Network to develop its first guaranteed ad product, which lets brands order a set amount […]

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Facebook Now Giving Guarantees for Advertisers

This is good news for the advertising industry using Media Ratings Counsel (MRC) criteria. Details here. […]

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Snapchat Changes the Way They Do Business with New Searchbar

Snapchat’s changes will make it easier for brands and publishers to promote themselves. Details here. […]

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Facebook now reaching 1 Billion (not a typo) for Advertising

Audience reach for advertisers continues to build for Facebook. In many respects, Facebook is becoming the new broadcast TV. Details here. […]

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Facebook and Google Dominate ‘Top Smartphone Apps of 2016’ List, While Apple Music Ranks 9th

Smartphone Apps – The Most Popular List A new trend study published by Nielsen this week looks into the top smartphone apps of 2016, as well as the operating systems that the apps were downloaded on. MacRumors reports details here. […]

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Facebook Is Becoming the Next Television Screen

Soon you will be able to buy TV commercials in LIVE feeds on Facebook! Ad Age Magazine reports the details here. The ads are eligible to appear five minutes into a broadcast, and they last up to 15 seconds or shorter, according to one agency executive, who has discussed the ads with Facebook. […]

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NBA Teams to Sell Ad Space on Jerseys

Advertisers are always trying to find another way to expose their messages, and vendors are always trying to figure out ways to capture new advertising markets. Now, according to Ad Age Magazine, the NBA is getting ready to do just that. In a move that is expected to generate millions of dollars in ancillary revenue, […]

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New App to Reach Kids

And could be a way to reach a new market. Details here. […]

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