Category: Marketing

Is It Over for the Yellow Pages?

Print media is becoming less relevant every day, and it’s no surprise that the on-line world continues to grow. If you are running a double-truck (2-page ad) or full page ad, we recommend putting those dollars in radio, especially on News/Talk formats, supported by on-line media. AT&T strikes a deal to sell its majority stake […]

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Art of the Super Bowl Ad: Father of Super Bowl Spots

From Ad Age Magazine, watch this video on the Father of Super Bowl spots. What you hear might amaze you. Click here. […]

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Do You Know What Happens To The Listenership of Your Ad When Commercials Come On?

In an alarming but somewhat expected study about what happens to the listenership of your commercial in a commercial break, you can see for yourself when you click here to read the article. With a loss of audience around 15% in some cases, you should be paying 15% less if the audience is 15% less. Hold […]

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Why You DON’T Want Your Ad Vendor to Design Your Creative

Assuming you have high frequency (the average number of times that your prospect will be exposed to an ad), almost any properly-targeted media will perform if the creative (the message) is compelling with intrusiveness, is viewed as a spectacular offer with “real” logic to make people believe your offer, and has a time limit (urgency) […]

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