Do You Know What You are REALLY Buying with Website Statistics?

Do You Know What You are REALLY Buying with Website Statistics?

John Haggard

If an advertising seller is trying to sell you the power of their website delivery, touting how many unique visitors and unique pages they serve up over a 30-day period, ask this question: “How many of those unique visitors are in the marketing area where my customers are?” If the media vendor cannot prove the statistics where all of the site’s visitors actually come from, you are probably paying a huge premium for visitors from other cities or states who will never be your customer. The answer to that one question alone will either get you the website delivery at a heavily discounted rate far below what they say is their best deal (if you really want to be on their website), or you’ll decide that you can spend your money elsewhere for a much greater return.