Category: Television Advertising

Streamers Show Strong Ties with Traditional TV

With all of the news about the trending of streaming these days, this article from Nielsen Newswire might surprise you. […]

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Who Is Watching TV Now?

The advent of digital video has meant that traditional TV is increasingly losing ground to newer media channels. But although broadcast TV is getting long in the tooth, it still remains the top media channel worldwide, when measured by consumption, according to new data from Salesforce. Details here from eMarketer. […]

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Nielsen Ratings Releases Ratings Academy

This is a great resource guide to help better understand the entire ratings process. Consumers have access to more information than ever before, 24 hours a day, 7 days a week. As advertisers and content owners plan and disseminate their messages, it’s important that they have insight into what consumers see, read, hear and where […]

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YouTube Growing Fast in the Living Room

YouTube is fast becoming the second, and perhaps soon to be, the first TV screen of choice. Ad Age Magazine spills the details here. […]

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Snapchat Goes Big League with the Ability to Offer TV Ratings

Advertisers demand third-party verification metrics for the advertising dollars spent, and now Snapchat is offering ratings data from Nielsen as proof of audience delivery. But as one advertiser stated in this Ad Age article, a Snapchat impression is not the same as a 30-second TV impression. Read details here. […]

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Facebook Is Becoming the Next Television Screen

Soon you will be able to buy TV commercials in LIVE feeds on Facebook! Ad Age Magazine reports the details here. The ads are eligible to appear five minutes into a broadcast, and they last up to 15 seconds or shorter, according to one agency executive, who has discussed the ads with Facebook. […]

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Build It and They Will Come – TV Ratings Soar

I’ve been saying for a long time, as have a lot of people, that consumers want good content in media. They want to feel that they have invested their time as opposed to wasting their time. Media choices continue to proliferate, and some say the fragmentation makes each individual media outlet less effective or less […]

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New App to Reach Kids

And could be a way to reach a new market. Details here. […]

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Nielsen Research for Facebook Shows It Now Edges TV in Reaching Millennials, Hispanics

Advertising Age Magazine says the “wide-ranging study using Nielsen’s Homescan panel of consumers and audience-measurement tools shows buying Facebook alone now reaches more of each group than running ads on the 10 most watched TV networks combined…” Details here. […]

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PANDORA Believes in TV

From Kurt Hanson’s RAIN News: “With no fanfare or PR announcement behind it, leading online radio service Pandora has apparently launched a major TV spot schedule…details here. […]

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