Ratings Alternative to Nielsen for Measuring YouTube and YouTube TV
Something we have all been wanting for a long time. Broadcasting + Cable Magazine announces a major upgrade to ratings data and an alternative to Nielsen TV Ratings. The new measurement capability from Comscore includes tracking de-duplicated viewing across all devices. Details here. […]
YouTube Gains MRC Accreditation
What is MRC Accreditation? From their website: To secure for the media industry and related users measurement services that are valid, reliable and effective. To evolve and determine minimum disclosure and ethical criteria for media measurement services. To provide and administer an audit system designed to inform users as to whether such measurements are conducted […]
New YouTube
If you missed the earlier announcement, YouTube on Tuesday, November 17, launched a new audio ads platform for advertisers, the latest Digital offering in the audio marketplace. This offering will now compete with Pandora, Spotify, iHeart, and all other audio streaming platforms, giving advertisers even more choices to deliver targeted messages to prospective customers. Digital […]
Facebook to Face Audit on Brand Safety Controls
All advertisers, no matter what media is chosen for the ad campaign, are concerned about the environment in which their ads run in terms of where the ads appear and if there can be any implied link between the content of what is posted versus the ad itself. No advertiser wants to be labeled, libeled, […]
Nielsen Adds YouTube TV to Local Ratings
This is a big move for Nielsen and will be instrumental in helping media negotiators form better media plans with better measurement metrics. Article here from TVnewsCheck. […]
YouTube Growing Fast in the Living Room
YouTube is fast becoming the second, and perhaps soon to be, the first TV screen of choice. Ad Age Magazine spills the details here. […]
YouTube Preparing Standalone Live Streaming App
The world of instant access to stream and access video just took another leap forward as YouTube makes a major announcement. RAIN News posted this article: Click here […]
What a YouTube Celeb Pulls In
This is an amazing amount of cash being earned! Could this be a better way to reach consumers than traditional media like radio or TV? Ad Age Magazine tells the story here. […]
Obama Agreed to Do Interviews with Three YouTube Stars
This comes from Jerry Del Colliano, publisher of Inside Music Media. No matter what your politics are, the point here is how to use social media to get your message out. From Jerry’s publication on 1/23/15: “Obama agreed to do interviews with three YouTube stars who you probably never heard of – GloZell Green https://www.youtube.com/watch?v=nn22mn_HwgU […]
What Happened to You Tube When Taylor Swift Pulled Her Music from Spotify
This is an another example of how fast things move online in terms of where people go to find the content they want. Details here from Kurt Hanson’s Radio & Internet News. […]