Facebook to Face Audit on Brand Safety Controls
All advertisers, no matter what media is chosen for the ad campaign, are concerned about the environment in which their ads run in terms of where the ads appear and if there can be any implied link between the content of what is posted versus the ad itself. No advertiser wants to be labeled, libeled, […]
Snapchat Changes the Way They Do Business with New Searchbar
Snapchat’s changes will make it easier for brands and publishers to promote themselves. Details here. […]
Facebook and Google Dominate ‘Top Smartphone Apps of 2016’ List, While Apple Music Ranks 9th
Smartphone Apps – The Most Popular List A new trend study published by Nielsen this week looks into the top smartphone apps of 2016, as well as the operating systems that the apps were downloaded on. MacRumors reports details here. […]
The 10 Super Bowl XLIX Brands That Grew the Most in Fans, Followers and Likes
From Ad Age Magazine: Ad Age worked with ListenFirst, a New York social-analytics and strategy shop, to examine the growth, from kick-off through Tuesday, in Facebook likes, Twitter followers, Instagram followers and YouTube subscribers for the big brands that ran national Super Bowl ads…Victoria’s Secret Was the Big Winner on Instagram; Bud Ruled on YouTube. Details here. […]
Obama Agreed to Do Interviews with Three YouTube Stars
This comes from Jerry Del Colliano, publisher of Inside Music Media. No matter what your politics are, the point here is how to use social media to get your message out. From Jerry’s publication on 1/23/15: “Obama agreed to do interviews with three YouTube stars who you probably never heard of – GloZell Green https://www.youtube.com/watch?v=nn22mn_HwgU […]
Top Brand Tweets of 2014
According to AdAge Magazine, here are the top brand tweets of 2014. Details here. […]
Facebook Is for Republicans; Twitter Is for Democrats
Another story from Ad Age Magazine. But there is caution. Details here. […]
Study: Twitter Marketing Drives $716 Million in Car Sales
According to a study printed in Ad Age Magazine, “Luxury compact autos generated $17.80 in revenue for every $1 invested, while volume midsize cars generated $7.90 for each $1 invested.” Just shows how powerful social media continues to be. Details here. […]
Twitter changed TV forever on 11/12/13 on NBC’s The Voice
The night that Twitter changed TV. Read the article here from Media Post. […]
Is MySpace on the Way Back?
Here is what OnLine Media Daily has to say. Click here. […]