Facebook to Face Audit on Brand Safety Controls

Facebook to Face Audit on Brand Safety Controls

John Haggard

All advertisers, no matter what media is chosen for the ad campaign, are concerned about the environment in which their ads run in terms of where the ads appear and if there can be any implied link between the content of what is posted versus the ad itself. No advertiser wants to be labeled, libeled, or slandered. One of the most respected audit services is the MRC, Media Ratings Council. Facebook has just engaged them. Details here.