Category: Nielsen

Ratings Alternative to Nielsen for Measuring YouTube and YouTube TV

Something we have all been wanting for a long time. Broadcasting + Cable Magazine announces a major upgrade to ratings data and an alternative to Nielsen TV Ratings. The new measurement capability from Comscore includes tracking de-duplicated viewing across all devices. Details here. […]

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Roku Acquires Video Ad Tech From Nielsen

More good news for accountability in advertising. Ad Exchanger reports that Roku will acquire Nielsen’s Advanced Video Advertising business and Nielsen gets insights on Roku users. Media buyers continue to demand more measurement capability in the digital landscape, and this latest venture is another step in the right direction to identify who sees ads and […]

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