Ratings Alternative to Nielsen for Measuring YouTube and YouTube TV
Something we have all been wanting for a long time. Broadcasting + Cable Magazine announces a major upgrade to ratings data and an alternative to Nielsen TV Ratings. The new measurement capability from Comscore includes tracking de-duplicated viewing across all devices. Details here. […]
Facebook Becoming More Granular with Enhanced Abilities for Marketers
One of the great advantages that digital media has over traditional media is the ability to target specific audiences right down to the zip code level. Adweek reveals new features for Live, Watch Party and Creator Studio here that takes engagement to a new level. […]
Who Is Watching TV Now?
The advent of digital video has meant that traditional TV is increasingly losing ground to newer media channels. But although broadcast TV is getting long in the tooth, it still remains the top media channel worldwide, when measured by consumption, according to new data from Salesforce. Details here from eMarketer. […]
Nielsen Ratings Releases Ratings Academy
This is a great resource guide to help better understand the entire ratings process. Consumers have access to more information than ever before, 24 hours a day, 7 days a week. As advertisers and content owners plan and disseminate their messages, it’s important that they have insight into what consumers see, read, hear and where […]
Facebook Is Becoming the Next Television Screen
Soon you will be able to buy TV commercials in LIVE feeds on Facebook! Ad Age Magazine reports the details here. The ads are eligible to appear five minutes into a broadcast, and they last up to 15 seconds or shorter, according to one agency executive, who has discussed the ads with Facebook. […]
YouTube Preparing Standalone Live Streaming App
The world of instant access to stream and access video just took another leap forward as YouTube makes a major announcement. RAIN News posted this article: Click here […]