New Federal Rules Allow Geo-Targeting for Radio Stations
More good news for advertisers has been announced with the ability to target specific zip code or zone regions using broadcast radio. Radio Ink reported that final approval has been by the Federal Communications Commission (the FCC order can be read here) to “Allow FM Radio Stations to Customize and Differentiate Content Reaching Different Portions […]
AM/FM radio’s share of total audio listening continues to erode, dropping to 36%
This article from Radio Ink, published on January 3, 2025, reviews the current landscape of all audio listening including radio AM/FM. The FCC opens the Audio Marketplace segment by recognizing terrestrial AM, FM, and low-power FM broadcasters as the “mainstay” of audio programming. As of March 2024, there were 17,370 licensed terrestrial stations in the […]
Don’t Trust Your Ad Buy Was Run Properly
Don’t trust that the terms and conditions of your ordered media (the “buy”) are followed by terrestrial radio or television stations especially if you have a condition on your buy such as, “No competitive spots can run in the same spot set as this client” or “No competitive spots can run inside this program purchased.” […]
How Much Money Should I Spend on Advertising?
The surest way to overspend on advertising is to not spend enough to do a job properly. It’s like buying a ticket three-quarters of the way to Europe; you have spent some money, but you did not arrive.” – Charlie Mortimer, General Foods Much like a jet that speeds down the runway with all engines […]
Ad Blocker App for Radio Ads
RAIN News reports that there is a new app that will block radio commercials… […]
Have You Heard Someone Says This About Radio?
Have you heard someone say, “Nobody listens to radio anymore?” This might surprise you, from Radio Ink Magazine. […]
How Big Is Radio Streaming as a Percentage of All Listening to Broadcast Radio
A new study from Edison Research tells us here. It might surprise you. […]
Nielsen Ratings Releases Ratings Academy
This is a great resource guide to help better understand the entire ratings process. Consumers have access to more information than ever before, 24 hours a day, 7 days a week. As advertisers and content owners plan and disseminate their messages, it’s important that they have insight into what consumers see, read, hear and where […]
Radio Ratings Are Up
Comparing old measurement technology to new measurement technology, Inside Radio has the details here. […]
Biggest Thing to Hit Radio in 50+ Years for Buyers
Reported by RAIN Reports about a week ago, Nielsen formally launches streaming ratings service for terrestrial webcasts. This gives media buyers another tool to reach verified audience levels. Details here: […]