Ratings Alternative to Nielsen for Measuring YouTube and YouTube TV
Something we have all been wanting for a long time. Broadcasting + Cable Magazine announces a major upgrade to ratings data and an alternative to Nielsen TV Ratings. The new measurement capability from Comscore includes tracking de-duplicated viewing across all devices. Details here. […]
Retitling on Ratings
AdWeek reports that CBS News has been “Retitling Its Broadcasts a Bit Too Frequently This Summer.” In one sentence, any broadcaster who does not like the ratings of a particular program, such as the 6PM News, can retitle that program for one or as many segments as they like during a ratings period as it […]
Nearly Half of TV Viewers Browse Online While Watching Their Favorite Movies and Shows
From eMarketer Daily In 2019…70.1% of the adult population will use a computer or mobile device to browse online while watching either digital video or traditional TV. Learn more here. […]
TV Ratings on the Rebound for the NFL
Up 26% versus last year for the AFC Chamionship game. Details here. […]
Cable News Rankings
From TVNewser, here’s the latest. Imagine being #1 for 200 straight months in anything! Things like this don’t happen by accident. […]
Nielsen Adds YouTube TV to Local Ratings
This is a big move for Nielsen and will be instrumental in helping media negotiators form better media plans with better measurement metrics. Article here from TVnewsCheck. […]
Online Streaming Continues to Bite Broadcast TV
Media Post reports, “Although Netflix is not ad-supported and has nothing to do with TV marketers, the subscription video service is having a major effect on other networks’ TV advertising, according to a report.” Read how many billions here: […]
Who Is Watching TV Now?
The advent of digital video has meant that traditional TV is increasingly losing ground to newer media channels. But although broadcast TV is getting long in the tooth, it still remains the top media channel worldwide, when measured by consumption, according to new data from Salesforce. Details here from eMarketer. […]
Nielsen Ratings Releases Ratings Academy
This is a great resource guide to help better understand the entire ratings process. Consumers have access to more information than ever before, 24 hours a day, 7 days a week. As advertisers and content owners plan and disseminate their messages, it’s important that they have insight into what consumers see, read, hear and where […]
YouTube Growing Fast in the Living Room
YouTube is fast becoming the second, and perhaps soon to be, the first TV screen of choice. Ad Age Magazine spills the details here. […]