Category: TV Viewing

Is TV Going the Way of Radio? Record Subscriber Losses.

Ad Age Magazine says, “Cord-Cutting Ramps Up as Pay TV Sees Record Subscriber Losses. Services Lose 625,000 in Subscribers During Biggest-Ever Quarterly Drop.” This is another sign of the times as people go Internet and mobile to get the content they want the way they want it. Details here. […]

Read More…

How Many 18-34’s Year-Olds Are REALLY Watching Broadcast TV?

The answer might surprise you. Details from MediaPost here. […]

Read More…

Don’t Miss TV Rating Points Owed You By Not Removing the Skew

Nielsen Ratings has released 2014 Winter Olympic Exclusion Data that takes the market survey and removes all of the Olympic programming from all stations where the Olympics were shown. Where there was Olympics programming, the time slots will be blank and reported as 0 ratings/imps. This data should be used to Post (comparing the rating points […]

Read More…

Viewers Don’t Like Celebrity Endorsements

As more and more celebrities’ images get into more and more trouble, no wonder viewers don’t want to see their endorsements. Article from ADWEEK here. […]

Read More…

Top Ten Most Liked New Commercials, 2012 (YTD), from Nielsen

Some of the year’s most-liked TV ads might surprise you! Click here to see Nielsen’s lists of most-liked ads and product integrations of 2012. […]

Read More…

Art of the Super Bowl Ad: Father of Super Bowl Spots

From Ad Age Magazine, watch this video on the Father of Super Bowl spots. What you hear might amaze you. Click here. […]

Read More…

Nielsen: Time And Place-Shifting Accelerate, Digital Options Boosting TV Viewing

If you’ve ever wondered about how DVR’s and other electronic devices affect the LIVE viewing of TV events, Media Post News has an excellent article. Click here. […]

Read More…

When It Comes to Ad Avoidance, the DVR Is Not the Problem

This is a surprising blog about the topic of ad avoidance and what people are doing when TV ads are running. Click here to read the entire story from Ad Age. If you’d like to receive our free weekly negotiation tips on how to save money when buying media, click here. […]

Read More…