Category: YouTube

Facebook to Face Audit on Brand Safety Controls

All advertisers, no matter what media is chosen for the ad campaign, are concerned about the environment in which their ads run in terms of where the ads appear and if there can be any implied link between the content of what is posted versus the ad itself. No advertiser wants to be labeled, libeled, […]

Read More…

Nielsen Adds YouTube TV to Local Ratings

This is a big move for Nielsen and will be instrumental in helping media negotiators form better media plans with better measurement metrics. Article here from TVnewsCheck. […]

Read More…