If you missed the earlier announcement, YouTube on Tuesday, November 17, launched a new audio ads platform for advertisers, the latest Digital offering in the audio marketplace. This offering will now compete with Pandora, Spotify, iHeart, and all other audio streaming platforms, giving advertisers even more choices to deliver targeted messages to prospective customers. Digital delivery is all about one-to-one delivery, whereas terrestrial delivery (broadcast radio/broadcast TV) uses the model of one-to-many. Digital allows micro targeting to the type of customer and advertiser is looking for whereas Terrestrial delivers the same message to the entire audience that is viewing or listening with no ability to “carve out” only those to whom an advertiser wants to deliver a message.
Details about YouTube’s new offering is here from Media Post.