Category: Creative Commercials

Hashtags Are Leaving Spot TV

Brands are more concerned than ever about better control over the dialogue of their brands. This is why the hashtag is fading fast from commercials. Details here from AdAge Magazine. […]

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Apple’s In-House Advertisements Scoring Lower Than Its Outsourced Ads

From MacRumors.com: Sometimes when we try to work on ourselves, the results are a lot worse than if we were to let others who know a lot more than we do work on us. Read here. […]

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5 Headline Templates That Grab Readers

Great article on how to attract attention to your business, from the blog of Michael Hyatt. Click here to find out how you can cut through the noise and chatter to get your message past Broca! […]

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Are Changes Being Made Without Your Authorization?

Imagine the gall and arrogance of a person doing this to you: without our permission, a major market radio station recently took it upon themselves to add a music bed to our agency-created spot for one of our client’s voice-only spots. The station production person thought the spot should have music, worried that it might […]

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Top Ten Most Liked New Commercials, 2012 (YTD), from Nielsen

Some of the year’s most-liked TV ads might surprise you! Click here to see Nielsen’s lists of most-liked ads and product integrations of 2012. […]

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Who’s Buying What in Super Bowl 2013

Compiled by Ad Age Magazine, here is who will be advertising and what they will be doing (as far as we know). Click here for the details. […]

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Funny TV Ads Don’t Sell Better Than Unfunny Ones — And Can Even Sell Worse, BUT…

From Ad & Marketing News in Ad Age Magazine, click here to find out what being funny in commercials does and doesn’t do. […]

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Why Doesn’t Your McDonald’s Hamburger Look Like the TV Ad?

If you ever wondered why things look different on TV versus what they look like in real life, here’s one example and what McDonald’s has to say, from Ad Age Magazine. Click here. […]

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Art of the Super Bowl Ad: Father of Super Bowl Spots

From Ad Age Magazine, watch this video on the Father of Super Bowl spots. What you hear might amaze you. Click here. […]

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Why You DON’T Want Your Ad Vendor to Design Your Creative

Assuming you have high frequency (the average number of times that your prospect will be exposed to an ad), almost any properly-targeted media will perform if the creative (the message) is compelling with intrusiveness, is viewed as a spectacular offer with “real” logic to make people believe your offer, and has a time limit (urgency) […]

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