Color Meaning and Symbolism: How To Use The Power of Color in Your Branding
From DesignSchool.canva.com. See how important the choice of color is in your branding and advertising. “A brand’s logo and visual identity will comprise a number of visual cues, such as shapes, symbols, number, and words. But the number one visual component that people remember most is color…” Details here. […]
5 Headline Templates That Grab Readers
Great article on how to attract attention to your business, from the blog of Michael Hyatt. Click here to find out how you can cut through the noise and chatter to get your message past Broca! […]
Why You DON’T Want Your Ad Vendor to Design Your Creative
Assuming you have high frequency (the average number of times that your prospect will be exposed to an ad), almost any properly-targeted media will perform if the creative (the message) is compelling with intrusiveness, is viewed as a spectacular offer with “real” logic to make people believe your offer, and has a time limit (urgency) […]
The Most Dangerous Expression in Advertising
The most dangerous expression in advertising may be “I like it!” Read this article from Ad Age by clicking here. […]
See the Most Effective Magazine Ads of 2010
Click here to see the magazine ads that best moved readers toward purchase, according to GfK MRI Starch Advertising Research. […]