New Federal Rules Allow Geo-Targeting for Radio Stations
More good news for advertisers has been announced with the ability to target specific zip code or zone regions using broadcast radio. Radio Ink reported that final approval has been by the Federal Communications Commission (the FCC order can be read here) to “Allow FM Radio Stations to Customize and Differentiate Content Reaching Different Portions […]
Nielsen Ratings for Tik Tok Coming Soon
In a major move for advertisers, AdAge stated: On December 5, 2024, Nielsen announced a collaboration with TikTok to offer cross-media measurement of ad campaign performance in the U.S. This integration enables advertisers and agencies to compare ad performance on TikTok with other platforms across digital, connected TV (CTV), and linear channels. By incorporating TikTok […]
AM/FM radio’s share of total audio listening continues to erode, dropping to 36%
This article from Radio Ink, published on January 3, 2025, reviews the current landscape of all audio listening including radio AM/FM. The FCC opens the Audio Marketplace segment by recognizing terrestrial AM, FM, and low-power FM broadcasters as the “mainstay” of audio programming. As of March 2024, there were 17,370 licensed terrestrial stations in the […]
Nielsen To Reduce Time Spent Listening for Ratings
Reducing Time Required to Listen Nielsen is proposing to reduce the amount of time that is required for a listener to be listening to a radio station (in conjunction with streaming audio listenership for a station) in order to be picked up as listenership in the determination of ratings/impressions. This would be down from the […]
Nielsen Ratings Predicts 2024 Presidential Election
To our knowledge, never before has Nielsen publicly released projections on who would likely win a Presidential race based on who watched the Republican National Convention versus who watched the Democrat National Convention. It’s well-known by now that the Democratic National Convention attracted 15% more Americans than the Republican National Convention, but a special Nielsen […]
Ratings Alternative to Nielsen for Measuring YouTube and YouTube TV
Something we have all been wanting for a long time. Broadcasting + Cable Magazine announces a major upgrade to ratings data and an alternative to Nielsen TV Ratings. The new measurement capability from Comscore includes tracking de-duplicated viewing across all devices. Details here. […]
TikTok First
According to MacRumors, TikTok is the first non-Facebook app to reach 3 billion downloads. “Sensor Tower Store Intelligence data reveals that the app, including its Chinese iOS version called Douyin, was the most downloaded and highest-grossing non-game app globally in the first half of 2021, reaching 383 million first-time installs and an estimated $919.2 million […]
Roku Acquires Video Ad Tech From Nielsen
More good news for accountability in advertising. Ad Exchanger reports that Roku will acquire Nielsen’s Advanced Video Advertising business and Nielsen gets insights on Roku users. Media buyers continue to demand more measurement capability in the digital landscape, and this latest venture is another step in the right direction to identify who sees ads and […]
YouTube Gains MRC Accreditation
What is MRC Accreditation? From their website: To secure for the media industry and related users measurement services that are valid, reliable and effective. To evolve and determine minimum disclosure and ethical criteria for media measurement services. To provide and administer an audit system designed to inform users as to whether such measurements are conducted […]
New YouTube
If you missed the earlier announcement, YouTube on Tuesday, November 17, launched a new audio ads platform for advertisers, the latest Digital offering in the audio marketplace. This offering will now compete with Pandora, Spotify, iHeart, and all other audio streaming platforms, giving advertisers even more choices to deliver targeted messages to prospective customers. Digital […]