Roku Acquires Video Ad Tech From Nielsen
More good news for accountability in advertising. Ad Exchanger reports that Roku will acquire Nielsen’s Advanced Video Advertising business and Nielsen gets insights on Roku users. Media buyers continue to demand more measurement capability in the digital landscape, and this latest venture is another step in the right direction to identify who sees ads and […]
YouTube Gains MRC Accreditation
What is MRC Accreditation? From their website: To secure for the media industry and related users measurement services that are valid, reliable and effective. To evolve and determine minimum disclosure and ethical criteria for media measurement services. To provide and administer an audit system designed to inform users as to whether such measurements are conducted […]
New YouTube
If you missed the earlier announcement, YouTube on Tuesday, November 17, launched a new audio ads platform for advertisers, the latest Digital offering in the audio marketplace. This offering will now compete with Pandora, Spotify, iHeart, and all other audio streaming platforms, giving advertisers even more choices to deliver targeted messages to prospective customers. Digital […]
Facebook to Face Audit on Brand Safety Controls
All advertisers, no matter what media is chosen for the ad campaign, are concerned about the environment in which their ads run in terms of where the ads appear and if there can be any implied link between the content of what is posted versus the ad itself. No advertiser wants to be labeled, libeled, […]
Digital Ad Spend Up Nearly 20% in Q2
According to Broadcasting & Cable Magazine, Digital advertising spend increased almost 20% during the second quarter, while traditional advertising remained flat, according to MoffettNathanson Research’s Ad Tracker report. Details here. […]
Google Says Killing the Cookie Has Consequences
Ad Age Magazine reports some of the effects from the new push on privacy in terms of how the policy affects marketers. Details here. […]
Interactive Advertising Bureau Rolls Out Primer On Advanced TV Targeting
Want to learn more about the interactive landscape? Click here for a detailed article from MediaPost. […]