YouTube Gains MRC Accreditation
What is MRC Accreditation? From their website: To secure for the media industry and related users measurement services that are valid, reliable and effective. To evolve and determine minimum disclosure and ethical criteria for media measurement services. To provide and administer an audit system designed to inform users as to whether such measurements are conducted […]
Facebook Now Giving Guarantees for Advertisers
This is good news for the advertising industry using Media Ratings Counsel (MRC) criteria. Details here. […]
Are Media Buying Firms Stealing from Their Clients?
Undisclosed Kickbacks and Rebates: Do you really know if your advertising agency or agent is participating in or taking any undisclosed, hidden, “secret deal” kickbacks, rebates, or merchandise from any media vendor or supplier as inducement to buy media schedules for your company? One example of unethical behavior is offering a media buying firm lavish […]
AdAge says Yahoo to Let Brands Fact-Check Its Viewability, Fraud Numbers
Ad Age magazine reports: “The move to third-party verification brings more transparency to the issues of ad viewability and ad fraud. By addressing advertisers’ concerns over whether real people — as opposed to non-human bots created to mimic a site visit in order to juice traffic stats and ad revenue — are actually seeing their […]
FTC: No, Agencies Can’t Ask Staffers to Casually Tweet Nice Things About Clients
From AdWeek Magazine, a cautionary tale about disclosure in social media: “As brands push their messages through social media platforms like Twitter, the Federal Trade Commission is reminding marketers they need to disclose any bias on their promotional materials—even if they only have 140 characters to do so. Last week, the FTC and Deutsch L.A. reached a […]
Click Fraud in Advertising
From Media Life Magazine, “…the two biggest issues facing the online advertising market today, and they are inextricably linked: viewability and fraud.” Details here. […]