AdAge says Yahoo to Let Brands Fact-Check Its Viewability, Fraud Numbers

AdAge says Yahoo to Let Brands Fact-Check Its Viewability, Fraud Numbers

John Haggard

Ad Age magazine reports: “The move to third-party verification brings more transparency to the issues of ad viewability and ad fraud. By addressing advertisers’ concerns over whether real people — as opposed to non-human bots created to mimic a site visit in order to juice traffic stats and ad revenue — are actually seeing their ads…details here.