Category: Click Advertising

AdAge says Yahoo to Let Brands Fact-Check Its Viewability, Fraud Numbers

Ad Age magazine reports: “The move to third-party verification brings more transparency to the issues of ad viewability and ad fraud. By addressing advertisers’ concerns over whether real people — as opposed to non-human bots created to mimic a site visit in order to juice traffic stats and ad revenue — are actually seeing their […]

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Why is iHeart Radio not growing? And why is Cumulus down 22%? And CBS? (according to Edison Research)

Clearly, online streaming is not working for terrestrial radio group operators, at least not for iHeart (formerly known as Clear Channel), Cumulus, and CBS. Here is an article from The Infinite Dial, Thoughts on Internet Radio metrics, from Larry Rosin of Edison Research. Click here. Highlights and quotes from the article: So the question is: “Why?” It […]

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Click Fraud in Advertising

From Media Life Magazine, “…the two biggest issues facing the online advertising market today, and they are inextricably linked: viewability and fraud.”  Details here. […]

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