Category: TV Viewing

Nearly Half of TV Viewers Browse Online While Watching Their Favorite Movies and Shows

From eMarketer Daily In 2019…70.1% of the adult population will use a computer or mobile device to browse online while watching either digital video or traditional TV. Learn more here. […]

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TV Ratings on the Rebound for the NFL

Up 26% versus last year for the AFC Chamionship game. Details here. […]

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Cable News Rankings

From TVNewser, here’s the latest. Imagine being #1 for 200 straight months in anything! Things like this don’t happen by accident. […]

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Nielsen Adds YouTube TV to Local Ratings

This is a big move for Nielsen and will be instrumental in helping media negotiators form better media plans with better measurement metrics. Article here from TVnewsCheck. […]

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Online Streaming Continues to Bite Broadcast TV

Media Post reports, “Although Netflix is not ad-supported and has nothing to do with TV marketers, the subscription video service is having a major effect on other networks’ TV advertising, according to a report.” Read how many billions here: […]

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Who Is Watching TV Now?

The advent of digital video has meant that traditional TV is increasingly losing ground to newer media channels. But although broadcast TV is getting long in the tooth, it still remains the top media channel worldwide, when measured by consumption, according to new data from Salesforce. Details here from eMarketer. […]

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Nielsen Ratings Releases Ratings Academy

This is a great resource guide to help better understand the entire ratings process. Consumers have access to more information than ever before, 24 hours a day, 7 days a week. As advertisers and content owners plan and disseminate their messages, it’s important that they have insight into what consumers see, read, hear and where […]

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YouTube Growing Fast in the Living Room

YouTube is fast becoming the second, and perhaps soon to be, the first TV screen of choice. Ad Age Magazine spills the details here. […]

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Build It and They Will Come – TV Ratings Soar

I’ve been saying for a long time, as have a lot of people, that consumers want good content in media. They want to feel that they have invested their time as opposed to wasting their time. Media choices continue to proliferate, and some say the fragmentation makes each individual media outlet less effective or less […]

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New App to Reach Kids

And could be a way to reach a new market. Details here. […]

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