Category: Radio

Have You Heard Someone Says This About Radio?

Have you heard someone say, “Nobody listens to radio anymore?” This might surprise you, from Radio Ink Magazine. […]

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How Big Is Radio Streaming as a Percentage of All Listening to Broadcast Radio

A new study from Edison Research tells us here. It might surprise you. […]

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Nielsen Ratings Releases Ratings Academy

This is a great resource guide to help better understand the entire ratings process. Consumers have access to more information than ever before, 24 hours a day, 7 days a week. As advertisers and content owners plan and disseminate their messages, it’s important that they have insight into what consumers see, read, hear and where […]

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Radio Ratings Are Up

Comparing old measurement technology to new measurement technology, Inside Radio has the details here. […]

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Biggest Thing to Hit Radio in 50+ Years for Buyers

Reported by RAIN Reports about a week ago, Nielsen formally launches streaming ratings service for terrestrial webcasts. This gives media buyers another tool to reach verified audience levels. Details here: […]

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Is PANDORA Beginning to Slip to the Competition?

AdAge reports Pandora had 81.1 million users at the end of 2015, a decline of 400,000 from the year before. On-demand streaming services Spotify and Apple Music both added millions of customers over that span.” Is PANDORA beginning to have some serious retention problems in light of new competition? Details here. […]

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Major Advance in Ratings for Local Radio Internet Streams

This is one of the biggest advances in the measurement of online radio audio since radio ratings began over 50 years ago. From Inside Radio: “Buying online radio in local markets is now easier, courtesy of media buying and selling platform STRATA…audiences can be targeted geographically and by demographic, including age and gender…across 278 local […]

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PANDORA Opens 37th Local US Sales Office

How big is PANDORA getting? From Tom Taylor NOW: Pandora opens a highly-visible sales office in downtown Minneapolis. It’s leasing a 5,000-square foot space in “the city’s most recognizable office tower, the IDS Center,” says the Star-Tribune. The paper also has the local color, about what started out as a “small local sales team” in the Twin […]

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How Much Longer Will Terrestrial Radio Be Around?

Record high stream listening in March led by Pandora and Spotify. More and more, listeners are grabbling what they want, when they want, where they want, and how they want…as opposed to be controlled by mass radio feeding them. Details here. […]

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Why is iHeart Radio not growing? And why is Cumulus down 22%? And CBS? (according to Edison Research)

Clearly, online streaming is not working for terrestrial radio group operators, at least not for iHeart (formerly known as Clear Channel), Cumulus, and CBS. Here is an article from The Infinite Dial, Thoughts on Internet Radio metrics, from Larry Rosin of Edison Research. Click here. Highlights and quotes from the article: So the question is: “Why?” It […]

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