Category: Television Advertising

Ratings Alternative to Nielsen for Measuring YouTube and YouTube TV

Something we have all been wanting for a long time. Broadcasting + Cable Magazine announces a major upgrade to ratings data and an alternative to Nielsen TV Ratings. The new measurement capability from Comscore includes tracking de-duplicated viewing across all devices. Details here. […]

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Retitling on Ratings

AdWeek reports that CBS News has been “Retitling Its Broadcasts a Bit Too Frequently This Summer.” In one sentence, any broadcaster who does not like the ratings of a particular program, such as the 6PM News, can retitle that program for one or as many segments as they like during a ratings period as it […]

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Don’t Trust Your Ad Buy Was Run Properly

Don’t trust that the terms and conditions of your ordered media (the “buy”)  are followed by terrestrial radio or television stations especially if you have a condition on your buy such as, “No competitive spots can run in the same spot set as this client” or “No competitive spots can run inside this program purchased.” […]

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How Much Money Should I Spend on Advertising?

The surest way to overspend on advertising is to not spend enough to do a job properly. It’s like buying a ticket three-quarters of the way to Europe; you have spent some money, but you did not arrive.” – Charlie Mortimer, General Foods Much like a jet that speeds down the runway with all engines […]

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Streamers Show Strong Ties with Traditional TV

With all of the news about the trending of streaming these days, this article from Nielsen Newswire might surprise you. […]

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Who Is Watching TV Now?

The advent of digital video has meant that traditional TV is increasingly losing ground to newer media channels. But although broadcast TV is getting long in the tooth, it still remains the top media channel worldwide, when measured by consumption, according to new data from Salesforce. Details here from eMarketer. […]

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Nielsen Ratings Releases Ratings Academy

This is a great resource guide to help better understand the entire ratings process. Consumers have access to more information than ever before, 24 hours a day, 7 days a week. As advertisers and content owners plan and disseminate their messages, it’s important that they have insight into what consumers see, read, hear and where […]

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YouTube Growing Fast in the Living Room

YouTube is fast becoming the second, and perhaps soon to be, the first TV screen of choice. Ad Age Magazine spills the details here. […]

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Snapchat Goes Big League with the Ability to Offer TV Ratings

Advertisers demand third-party verification metrics for the advertising dollars spent, and now Snapchat is offering ratings data from Nielsen as proof of audience delivery. But as one advertiser stated in this Ad Age article, a Snapchat impression is not the same as a 30-second TV impression. Read details here. […]

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Facebook Is Becoming the Next Television Screen

Soon you will be able to buy TV commercials in LIVE feeds on Facebook! Ad Age Magazine reports the details here. The ads are eligible to appear five minutes into a broadcast, and they last up to 15 seconds or shorter, according to one agency executive, who has discussed the ads with Facebook. […]

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