Category: Business Advice

Who Is Watching TV Now?

The advent of digital video has meant that traditional TV is increasingly losing ground to newer media channels. But although broadcast TV is getting long in the tooth, it still remains the top media channel worldwide, when measured by consumption, according to new data from Salesforce. Details here from eMarketer. […]

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Are Media Buying Firms Stealing from Their Clients?

Undisclosed Kickbacks and Rebates: Do you really know if your advertising agency or agent is participating in or taking any undisclosed, hidden, “secret deal” kickbacks, rebates, or merchandise from any media vendor or supplier as inducement to buy media schedules for your company? One example of unethical behavior is offering a media buying firm lavish […]

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The 4 C’s That Can Propel Your Business

The 4 C’s That Can Propel Your Business Whether or not you buy media advertising, if you are a business owner or manager of people, here is one of the smartest short talks I have ever heard on how to grow your team. If you are like I am which is a Type A driver, […]

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Color Meaning and Symbolism: How To Use The Power of Color in Your Branding

From DesignSchool.canva.com. See how important the choice of color is in your branding and advertising. “A brand’s logo and visual identity will comprise a number of visual cues, such as shapes, symbols, number, and words. But the number one visual component that people remember most is color…” Details here. […]

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CEO Scolds the Wireless Industry, Makes Market Share Grab

If you are looking for ideas to increase your market share, here is what one CEO is doing to grab market share in the wireless industry, from MacRumors.com: “”Can you imagine your gas station siphoning unused gas from your car each month? The US wireless industry is even worse,” said John Legere, president and CEO […]

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FTC: No, Agencies Can’t Ask Staffers to Casually Tweet Nice Things About Clients

From AdWeek Magazine, a cautionary tale about disclosure in social media: “As brands push their messages through social media platforms like Twitter, the Federal Trade Commission is reminding marketers they need to disclose any bias on their promotional materials—even if they only have 140 characters to do so. Last week, the FTC and Deutsch L.A. reached a […]

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Company President Says Ads ‘Missed the Mark’ – Dealer Outcry

Don’t be too quick to rush to market with a new ad campaign. See what happened to Edmunds.com. From AdAge, read the article here. […]

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Apple’s In-House Advertisements Scoring Lower Than Its Outsourced Ads

From MacRumors.com: Sometimes when we try to work on ourselves, the results are a lot worse than if we were to let others who know a lot more than we do work on us. Read here. […]

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How Apple Does It

The communications coach for the world most admired brands, Carmine Gallo, author of 7 business books including the international bestseller The Presentation Secrets of Steve Jobs, the award-winning The Innovation Secrets of Steve Jobs and The Apple Experience, the first book to look behind the scenes at the world’s most successful retail store. Read how Apple does […]

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The Problem with Your Elevator Pitch — and How to Fix It

If you’re wanting to learn how to QUICKLY tell someone what you do in your career in just a few seconds, here is a good article from Deborah Grayson Riegel that recently appeared in Fast Company. Read it here: […]

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