Build It and They Will Come – TV Ratings Soar

Build It and They Will Come – TV Ratings Soar

John Haggard

I’ve been saying for a long time, as have a lot of people, that consumers want good content in media. They want to feel that they have invested their time as opposed to wasting their time. Media choices continue to proliferate, and some say the fragmentation makes each individual media outlet less effective or less important, but superior content proves otherwise. The latest example is day one of the NBA Finals. Ad Age Magazine has the details. Click here to read the article.

NBA Finals Deliver Record Ratings for ABC. Cavs-Warriors Opener Draws 19.2 Million Viewers…making it the most-watched, highest-rated NBA Finals opener since ABC began broadcasting the championship series back in 2003.