Can Smart Phones Save Brick and Mortar Stores?
From the Technology section of the New York Times, this article talks about how brick and mortar stores are using smartphone apps to lure customers back into stores in an attempt to dent the influence of Amazon and all on-line order houses. Click here to read the article. […]
Mom & Pops Beat Walmart on Facebook
You don’t have to be Walmart to reign as the social media king of your market. Take a look at this article from AdAge Magazine. Click here. […]
How to Grow Your Brand on Facebook
Facebook recently ran a month-long study that looked at more than 1,200 posts from 23 brands. Details are in this article from Ad Age DIGITAL. Click here. […]
The Rewards and Pitfalls of Global Social-Media Campaigns
Social media is a key part of any marketing campaign these days, but a major challenge with the channel is achieving wide reach while still crafting appropriate messaging by region or country, executives speaking at Advertising Week said. Good article and also introduces you to social media measurement services. Click here to read the article […]
Posting to Facebook: The Truth About Third-Party Applications
If you are using social media and posting using “blast” programs to automatically post to multiple platforms, here is a good article from Michael Lazerow. Click here. […]
How to Tweet the Right Way
One of the hardest parts of growing a business today is learning how to get a handle on social media such as Twitter and in a way that helps you grow your business the right way. Click here to read a good article from Noah Brier. […]
The Most Dangerous Expression in Advertising
The most dangerous expression in advertising may be “I like it!” Read this article from Ad Age by clicking here. If you’d like to receive our free weekly negotiation tips on how to save money when buying media, click here. […]
How Do I Get People to Like My Brand on Facebook?
With all of the social media options out there and the confusion about how to get it to work, click here to read this article about how to make Facebook work for you. You may be asked to register (for free) to access the article, but this article is well worth the registration. If you’d like to […]