The Rewards and Pitfalls of Global Social-Media Campaigns

The Rewards and Pitfalls of Global Social-Media Campaigns

John Haggard

Social media is a key part of any marketing campaign these days, but a major challenge with the channel is achieving wide reach while still crafting appropriate messaging by region or country, executives speaking at Advertising Week said. Good article and also introduces you to social media measurement services. Click here to read the article from Advertising Age.