Do You Know What Happens To The Listenership of Your Ad When Commercials Come On?

Do You Know What Happens To The Listenership of Your Ad When Commercials Come On?

John Haggard

In an alarming but somewhat expected study about what happens to the listenership of your commercial in a commercial break, you can see for yourself when you click here to read the article. With a loss of audience around 15% in some cases, you should be paying 15% less if the audience is 15% less. Hold your radio vendor(s) accountable for what they are selling, and be sure you are not overpaying!