Category: Marketing

The Wizard of Banner Ads for Obama

Whether or not you voted for Barack Obama, here is one of his campaign’s media gurus that handled all of the banner ad click images: click here. […]

Read More…

Here Are the 100 Most Influential Women in Advertising

If you ever wondered, now you can know as published by Ad Age Daily. Click here to read about the 100 most influential women in advertising. […]

Read More…

Mom & Pops Beat Walmart on Facebook

You don’t have to be Walmart to reign as the social media king of your market. Take a look at this article from AdAge Magazine. Click here. […]

Read More…

Five Ways to Get an App Into Apple’s Top 10

From Ad Age Media Buzz: click here to find 5 ways to get an app into Apple’s Top 10. […]

Read More…

Are You Really Getting What You Paid For?

With consolidation on a rapid pace, we are now finding a number of radio invoices (and some TV) that are missing elements that have been bought, but no one at the station is telling us that they weren’t run. And if you pay cash-in-advance, we haven’t found one station yet to own up on missed […]

Read More…

How FedEx Revamped Its Brand Perception By Fixing Its “Leaning Tower Of Packages”

Do you have a leaning tower of perception that bothers your customers or prospects? Your customers take it personally every time they see or touch your products, services, or support. Take it from FedEx. This article is a must-read from FAST COMPANY. Click here. […]

Read More…

What You Can Learn from JC Penny’s New Marketing Attempts

Some things are better left alone. Read details here from AdAge Blogs. […]

Read More…

Funny TV Ads Don’t Sell Better Than Unfunny Ones — And Can Even Sell Worse, BUT…

From Ad & Marketing News in Ad Age Magazine, click here to find out what being funny in commercials does and doesn’t do. […]

Read More…

What’s Wrong with Facebook? They want GM Back.

General Motors fired Facebook recently, and Facebook has been working hard to get them back. Maybe GM knows something about Facebook that other advertisers don’t. Click here for details, from Media Post Publications. […]

Read More…

Why Doesn’t Your McDonald’s Hamburger Look Like the TV Ad?

If you ever wondered why things look different on TV versus what they look like in real life, here’s one example and what McDonald’s has to say, from Ad Age Magazine. Click here. […]

Read More…