PANDORA Has New Competition for Ad Dollars

PANDORA Has New Competition for Ad Dollars

John Haggard

Just announced from RAIN Daily Digest: “Spotify today announced the launch of a geo-targeted advertising platform for its ad-supported freemium service level. The initial rollout includes the top 15 listening markets. Launch partner Triton Digital provides verification metrics through its Webcast Local Metrics product. We spoke to Spotify ad exec Brian Benedik.” Details here. We are following this closely and since the metrics are verified by the Media Rating Council as of March (these are the same folks who accredit Nielsen TV And Radio Ratings), this media outlet could be a player soon.