What Is Radio Afraid Of?

What Is Radio Afraid Of?

John Haggard

This article shows how upset terrestrial radio stations are about how PANDORA is taking audience share and revenue from them. Even though this story talks about STRATA changing its ranker display system, no one can deny the significant audience that PANDORA has. The new ranking system actually highlights how strong PANDORA is as opposed to displaying the audience ratings in one ranker. Why would terrestrial radio want to try to distance itself from PANDORA and actually wind up highlighting PANDORA even more? From RAIN (Radio and Internet News), click here to read the article.