Big News for Online Ratings Measurement

Big News for Online Ratings Measurement

John Haggard

4/10/15 – From Inside Radio, it’s reported that “Triton and Nielsen Join Digital Hands. Triton Digital may compete with Nielsen on the audience measurement front, but as a streaming services vendor to broadcasters it will make it easier for stations to be measured by its rival. Triton confirms it will integrate Nielsen software into its audio players.”