Category: Marketing

Broadcast Wins a Battle Over Ad Skipping

From Media Life Magazine, “Dish suspending AutoHop on CBS stations and networks.” This is good news for broadcasters and for advertisers. Details here. […]

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PANDORA Has New Competition for Ad Dollars

Just announced from RAIN Daily Digest: “Spotify today announced the launch of a geo-targeted advertising platform for its ad-supported freemium service level. The initial rollout includes the top 15 listening markets. Launch partner Triton Digital provides verification metrics through its Webcast Local Metrics product. We spoke to Spotify ad exec Brian Benedik.” Details here. We are following this […]

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Study: Twitter Marketing Drives $716 Million in Car Sales

According to a study printed in Ad Age Magazine, “Luxury compact autos generated $17.80 in revenue for every $1 invested, while volume midsize cars generated $7.90 for each $1 invested.” Just shows how powerful social media continues to be. Details here. […]

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What Is Radio Afraid Of?

This article shows how upset terrestrial radio stations are about how PANDORA is taking audience share and revenue from them. Even though this story talks about STRATA changing its ranker display system, no one can deny the significant audience that PANDORA has. The new ranking system actually highlights how strong PANDORA is as opposed to […]

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Ever Wonder How Much Fraud There Is In Digital Marketing?

Article from ClickZ: MRC to Issue Guidelines for Non-Human Traffic. Read the article here. […]

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Apple’s In-House Advertisements Scoring Lower Than Its Outsourced Ads

From MacRumors.com: Sometimes when we try to work on ourselves, the results are a lot worse than if we were to let others who know a lot more than we do work on us. Read here. […]

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Catching Another Case of Media Vendor Unfairness

This can happen in any market (and does): “jam and cram” scheduling of commercials. Because we ask for all of our clients’ commercial spot times in advance of airing in all markets, we can catch these careless or “unintentional” blunders before they bill and get the spots more evenly spaced or moved. If the program […]

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Unfair

See what media advertising vendors do to their own clients here. […]

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Advertisers Spend More on Facebook but Twitter Performs Better

From the Wall Street Journal’s Digits Tech News & Analysis, read details here. […]

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Rating Council Lifts Lid On ‘Viewability,’ Establishes Common Online Ad Currency

From MediaDaily News, this is a significant advance in what establishes viewable impressions for the purpose of media buying. Read the article here. […]

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